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Hawaii Today Channel

@hawaiitodaychannel610 · US · JA

EJ Moriguchi (@hawaiitodaychannel610), a Hawaii coordinator based in the United States, makes Japanese-language guides to Hawaii dining, shopping and activities. The channel has about 8,700 subscribers and a median of roughly 23,000 views per video. It uploads irregularly, and sponsored integrations would cost about $150 to $1,100 per video.

Why brands book Hawaii

Japanese-speaking Hawaii guide with a 23,000 median-view audience

  • Median of about 22,900 views per video, with the top listicles reaching over 150,000 views
  • Top 6 and 7 listicles on Hawaii dining and shopping suit travel and food brands
  • Estimated $20 to $35 CPM equivalent on long-form, which compares with typical $10 to $30 paid-ad CPM
Best forhotel and resort bookings in HawaiiJapanese-market travel and airline campaignsfood and beverage tasting features in Oahu
Watch forUpload pace has slowed, with only one video in the past year, and the audience is almost entirely Japanese-speaking.

Brand fit report

Content

Topics, IAB taxonomy
Travel55%
Food & Drink30%
Shopping15%
Formats
curated top-6 or top-7 listicles, day itineraries, YouTube Shorts
Tone
informative, upbeat
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
18 to 35 minutes, with occasional Shorts under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhich restaurants and cafes are worth visiting in Hawaii nowhow to save money on Hawaii trips given the weak yen and inflationwhich happy hours, activities and shops are best on Oahu
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
65%women
35%men
Countries
🇯🇵 Japan85%
🇺🇸 United States5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover restaurants, cafes, happy hours and tours with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.7k23k0

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 118 days ago.

ハワイのコーディネーターが立ち上げたチャンネルでは、雑誌やTV等の取材を通して経たハワイの最新&裏情報を徹底的に掘り下げて「ハワイを様々なテーマで切り取る」ガイドブック並みの深さでお届けします。皆さんのハワイが楽しくなりますように! 是非、チャンネル登録をお願いします!→ https://bit.ly/3mwZJVC 旅のコーデは ejstylehawaii@gmail.com までご連絡ください。 EJ Moriguchi #Hawaii #ハワイ #ejmoriguchi #ハワイグルメ #ハワイガイドブック #ハワイコーディネーター #ejstylehawaii #ハワイツアー #ハワイ最新情報 #ハワイ2023 #ハワイ旅行 #ハワイ物価高 #ハワイカフェ #ハワイレストラン #ハワイお土産 #ハワイ旅 #ハワイガイド #ハワイ食事
Hawaii Today Channel 's own profile description on YouTube

Are you Hawaii Today Channel ? Claim or remove this profile.

About Hawaii Today Channel

EJ Moriguchi runs Hawaii Today Channel, a Japanese-language YouTube channel that covers Hawaii dining, cafes, shopping and activities. According to the creator's listing, the channel was started by a Hawaii coordinator who also works on magazine and TV features, so the guides lean toward local insider information. Videos are mostly curated lists of six or seven places, with long-form episodes of roughly 18 to 35 minutes and occasional Shorts.

The channel has about 8,700 subscribers and 698,000 lifetime views, with a median of roughly 23,000 views per long-form video. Viewers are likely Japanese-speaking travelers planning Hawaii trips, with an estimated skew toward ages 25 to 44 and toward women. Because the upload pace has slowed, the channel works best as a single-campaign feature rather than a recurring series.

For brands, a sponsored integration would cost about $150 to $1,100 per video at $20 to $35 per 1,000 median views, which is a CPM comparable to or above typical paid ads at $10 to $30. This channel suits hospitality, travel and Hawaii food and beverage brands that want to reach Japanese-speaking travelers.

Written from Hawaii Today Channel 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hawaii Today Channel can edit or remove this page at any time.

Questions about Hawaii

How much does EJ Moriguchi charge for a sponsored video?

Based on a median of about 23,000 views, a sponsored integration would run about $150 to $1,100 per video under Starbooked's rate rule of $20 to $35 per 1,000 median views. Exact pricing is set by the creator, and contact details unlock on Starbooked for $0.80.

What does EJ Moriguchi post about on YouTube?

The channel posts Japanese-language guides to Hawaii, mainly curated lists of restaurants, cafes, happy hours, shops, activities and photo spots on Oahu. Videos are typically 18 to 35 minutes, with some short clips.

How do I contact EJ Moriguchi for a brand deal?

Contact details for this creator unlock on Starbooked for $0.80, and boosted creators can be booked directly through Starbooked. Use the unlocked contact to propose a Hawaii travel, dining or shopping campaign.

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