Starbooked

HBR IdeaCast, published by Harvard Business Review, features leading thinkers in business and management discussing leadership, strategy, innovation and AI. The show has 250 episodes with a roughly weekly cadence and a median length of about 31 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read mid-roll rate of about $90 to $620 per episode.

Why brands sponsor HBR IdeaCast

A high-rated business leadership show with engaged executive listeners

  • 1,721 Apple Podcasts ratings with a 4.3 average signal an established, engaged audience
  • Weekly episodes of about 31 minutes give repeated exposure across a long back catalog of 250 episodes
  • Topics such as AI strategy, leadership and innovation attract decision-makers evaluating business tools
Best forB2B softwareprofessional developmentconsulting and management services
Watch forDownload figures are estimates from ratings, and the show is published by a large brand, so placement terms may be stricter.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Careers25%
Technology & Computing20%
Personal Finance10%
Formats
interview, narrative, solo monologue
Tone
analytical, professional
Language
English
Production
Studio production
Typical length
25 to 35 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 1,721 Apple ratings falls in the 1,000 to 5,000 band (20,000 to 80,000) but the show is a corporate-publisher feed with heavy weekly cadence, so the estimate is adjusted down to the 5,000 to 25,000 band.
Audience asks aboutHow do I become a more effective leaderHow is AI changing business strategyWhat separates great companies from average ones
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover leadership, strategy and AI in business with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence40 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 5 days.

A weekly podcast featuring the leading thinkers in business and management.
HBR IdeaCast's own show description from the podcast feed

Do you make HBR IdeaCast? Claim or remove this page.

About HBR IdeaCast

HBR IdeaCast is a weekly podcast from Harvard Business Review that features leading thinkers in business and management. Episodes cover leadership, strategy, innovation and the effects of AI on companies, usually in interview or narrative format. The feed lists 250 episodes with a cadence of roughly one episode every five days and a median length of about 31 minutes, hosted on harvardbusiness.org.

The show's Apple Podcasts listing shows 1,721 ratings with an average of 4.3 out of 5. Based on those signals, Starbooked estimates between 5,000 and 25,000 downloads per episode. These are estimates, not published figures. The feed shows no sponsor mentions, so the show does not appear to run paid ads today.

The show suits brands selling B2B software, professional development or consulting services. At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $620 per episode, depending on audience size.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. HBR IdeaCast can edit or remove this page at any time.

Questions about HBR IdeaCast

How much does HBR IdeaCast charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $90 to $620 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Actual rates are set by the show.

What is HBR IdeaCast about?

HBR IdeaCast is a weekly Harvard Business Review podcast with interviews and features on business leadership, strategy, innovation and AI. It has 250 episodes and typically runs about 31 minutes.

How do I contact HBR IdeaCast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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