How Leaders Lead, hosted by David Novak, co-founder and former CEO of Yum! Brands, features interviews with business, sports and entertainment leaders on how they lead. The show has 478 episodes, released weekly, with a median length of about 69 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a rate of $360 to $2,000 per episode for a host-read mid-roll. One distinctive detail: guests include CEOs such as Jamie Dimon and Tom Brady.
Reach senior business leaders through weekly conversations with top CEOs
- 581 Apple ratings with a 4.8 average signal an engaged, loyal listener base
- Weekly releases of about an hour give a steady, long-running sponsor slot
- Guests include CEOs and founders such as Jamie Dimon and Tom Brady, attracting executive attention
Brand fit report
Content
- Formats
- interview, guest conversation, short lesson
- Tone
- insightful, professional
- Language
- English
- Production
- Studio production
- Typical length
- 60 to 75 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Guests include former Senator Joe Manchin (episode #298), a political figure, and the feed carries no explicit flag.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | howleaderslead.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1223803642 |
| RSS feed | feeds.megaphone.fm/howleaderslead |
Benchmark score: 92 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| #313: Joe Preston, President & CEO, New Balance – Focus on what you ca | 2026-10-15 | 1 h 4 min |
| #312: Ben Cowan-Dewar, Cofounder & CEO, Cabot – Be an idea collector | 2026-10-08 | 1 h 16 min |
| #311: Mark Pincus, Founder & Former CEO, Zynga – Trust your instincts, | 2026-10-01 | 1 h 9 min |
| #310: Demond Martin, Cofounder and CEO, WellWithAll – Recognize how ot | 2026-09-24 | 56 min |
| #309: Ben Zobrist, 2x World Series Champion – Prepare for pressure | 2026-09-17 | 1 h 8 min |
| #308: Zac Taylor, Head Coach, Cincinnati Bengals – Consistency creates | 2026-09-10 | 51 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.
How Leaders Lead gives you a front-row seat to exclusive conversations with the world’s most iconic leaders across business, sports, and entertainment. Hosted by David Novak, Co-founder and former CEO of Yum! Brands, this podcast pulls back the curtain on how top CEOs, founders, and game-changers make things happen. When you tune in, you’ll learn from legends like Tom Brady, Condoleezza Rice,…
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About How Leaders Lead with David Novak
How Leaders Lead is a weekly podcast hosted by David Novak, co-founder and former CEO of Yum! Brands, according to the show's feed and website. Each episode features a conversation with a business, sports or entertainment leader, such as Joe Preston of New Balance and Ben Zobrist, a two-time World Series champion. The show has 478 episodes and a median running time of about 69 minutes.
The Apple Podcasts listing shows 581 ratings with a 4.8 average. Listeners are likely senior business professionals and managers, though this is an estimate and not published data. The feed shows no sponsors in the last 20 episodes.
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would cost roughly $360 to $2,000 per episode. This suits executive education, business software and professional services brands looking to reach senior decision makers.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How Leaders Lead with David Novak can edit or remove this page at any time.
Questions about How Leaders Lead with David Novak
How much does How Leaders Lead charge for a podcast sponsorship?
Estimated host-read mid-roll rates are roughly $360 to $2,000 per episode, based on estimated downloads of 20,000 to 80,000 per episode at $18 to $25 per thousand. Actual pricing depends on the show's own terms.
What is How Leaders Lead about?
How Leaders Lead is a weekly podcast hosted by David Novak featuring conversations with business, sports and entertainment leaders about how they lead and make decisions in their roles.
How do I contact How Leaders Lead about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
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