Alicia Fuller (@heartlicia) is a US-based creator who makes beauty, makeup, hair, fashion and style videos, with about 3,280 subscribers and a median of around 1,075 views per video. She posts rarely, with no uploads in the last year, and rates run $150 to $250 per video. Her channel links to a personal style blog that describes her as a Los Angeles-based fashion and beauty blogger.
Beauty and natural hair reviews with a loyal, engaged viewer base
- Median of about 1,075 views across the last 30 videos, with a few past reviews reaching over 40,000 views
- Engagement rate of 3.25 percent, with comments on product review videos
- Sponsored share of 74 percent of recent videos, so the audience is used to brand integrations
Brand fit report
Content
- Formats
- product reviews, get ready with me, haul and unboxing videos, YouTube Shorts
- Tone
- personal, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes, with Shorts under 60 seconds
Audience
Commercial
- Brands seen
- MERIT BeautyFabFitFunFirmoo
- Categories promoted
- cosmetics, subscription boxes, eyewear
- Affiliate links
- Yes
The 2021 video 'routines are hard. GRWM' is labeled #gifted and links to MERIT Beauty with 'Shop with me', and the 2019 video 'FABFITFUN SUMMER 2019 UNBOXING' says she partnered with FabFitFun.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content found in the recent video titles or descriptions, which focus on beauty and style; one video covers laser hair removal and tattoos, which are not adult content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 42 / 100
Public rule, same for everyone. How it works.
Recent videos
▶routines are hard. GRWM · 148 views
▶the perfect red - merit aperitif signature lip #merit #gifte · 2.3k views
▶length check! come along for my first haircut in FIVE years · 1.7k viewsLast three uploads, latest 1169 days ago.
Hey, I'm Alicia & I'm all about promoting self-love & embracing individuality. --------------------------------------------------------------------------------------------- Visit my blog: http://www.aliciafuller.com Links: http://twitter.com/liciafuller http://instagram.com/liciafuller http://pinterest.com/liciafuller http://facebook.com/heartlicia Snapchat: @liciafuller
About Alicia Fuller
Alicia Fuller (@heartlicia) is a US-based beauty, makeup, natural hair and fashion creator whose videos mix product reviews, get-ready-with-me routines, hauls and short vertical clips. Her recent output is mostly reviews and sponsored integrations, and she has posted no new long-form videos in the last year. According to her website, she is a Los Angeles-based personal style and beauty blogger who promotes self-love and individuality.
The channel has about 3,280 subscribers and a median of around 1,075 views per video. Audience size and demographics are estimates from the channel data and are not verified. Most viewers are likely interested in beauty buying decisions, especially natural hair and makeup.
Brands booking Alicia should expect a rate of $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, compared with a typical paid ad CPM of $10 to $30, so the value depends on whether the campaign goal is reach or trust. Small beauty and hair brands looking for a relatable, review-style integration are the best fit.
Written from Alicia Fuller's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Alicia Fuller can edit or remove this page at any time.
Questions about Alicia
How much does Alicia Fuller charge for a sponsored video?
Based on her median views, Alicia Fuller's sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views. Her rate is set per video, so contact her for a firm quote.
What does Alicia Fuller post about on YouTube?
Alicia Fuller posts beauty and makeup reviews, get-ready-with-me videos, natural hair routines, fashion hauls and short vertical clips. Most of her recent videos are product reviews and sponsored integrations, and her channel is aimed at style-conscious viewers.
How do I contact Alicia Fuller for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and confirm terms there.
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