Starbooked

Heels Down Happy Hour, from Horse Radio Network and Heels Down Magazine, covers the horse show world: results, rules, rider opinions and industry debates. It has 152 episodes released roughly every 28 days, with a median length of about 81 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated), a rate of about $40 to $200 per episode. One distinctive detail is its frank, drink-in-hand banter style.

Why brands sponsor Heels Down Happy Hour

Engaged equestrian listeners hear horse-show news from hosts they trust

  • 187 Apple Podcasts ratings averaging 4.8 out of 5 signal a loyal listener base.
  • Episodes run about 81 minutes, giving room for a host-read mid-roll.
  • Covers horse show results, rules and industry debates for riders and owners.
Best forequestrian tack and apparel brandshorse show services and travel
Watch forPublishing is roughly monthly, so reach per campaign depends on the release schedule.

Brand fit report

Content

Topics, IAB taxonomy
Equestrian70%
Sports20%
Pets10%
Formats
co-hosted banter, commentary, industry discussion
Tone
casual, irreverent
Language
English
Production
Clean, edited audio
Typical length
70 to 90 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 187 Apple ratings (band 2,000 to 8,000 per episode, not shifted since the show is over five years old), 152 episodes, a niche equestrian audience and a weekly-to-monthly cadence, with a Podcast Index popularity of 8.
Audience asks aboutWho won the major horse show classes this season?What are the current show rules riders should know?How is the horse sport industry changing?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
60%women
40%men
Countries
🇺🇸 United States75%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Horse Radio NetworkHeels Down Magazine
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only Heels Down Magazine as the presenter.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode 150 is titled 'Welfare, Drugs & Other Important Things', which points to drug-related talk, though the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
150: Welfare, Drugs & Other Important Things2026-09-291 h 51 min
OMG We’re Back Again2026-08-311 h 19 min
Get The Most Out Of Your Rides This Summer2026-05-231 h 39 min
Kentucky Time Is The Best Time2026-04-251 h 18 min
How Do We Make Horse Sport Better?2026-03-281 h 27 min
Horse Show Vacation, Ocala Edition2026-02-211 h 23 min

Last six episodes from the show's feed, latest 20 days ago, a new one about every 28 days.

Heels Down Magazine presents the Heels Down Happy Hour podcast. There's a whole lot of stuff happening in the horse world, and someone's got to keep you up to date. Who’s winning what? What weird rules are you probably going to violate at your next horse show? What does your favorite rider really think about white breeches? Don’t worry, that's what we're here for. Grab a drink. Welcome to Happy…
Heels Down Happy Hour's own show description from the podcast feed

Do you make Heels Down Happy Hour? Claim or remove this page.

About Heels Down Happy Hour

Heels Down Happy Hour is a horse-sport podcast from Horse Radio Network, presented alongside Heels Down Magazine. Per the feed and the show's website, episodes cover horse show results, rules, rider opinions and industry debates in a casual, drink-in-hand style.

The show has published 152 episodes since June 2017, on a cadence of roughly one episode every 28 days, with a median length of about 81 minutes. Its Apple Podcasts listing shows 187 ratings averaging 4.8 out of 5. Listener figures are estimates: the audience is likely equestrian riders, owners and show-goers, mostly in the United States. No sponsors were seen in the feed.

At an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would typically cost about $40 to $200 per episode. That suits equestrian brands looking for a loyal, niche audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Heels Down Happy Hour can edit or remove this page at any time.

Questions about Heels Down Happy Hour

How much does Heels Down Happy Hour charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is roughly $40 to $200 per episode. Exact pricing depends on the package and the show's terms.

What is Heels Down Happy Hour about?

It is a horse-sport podcast from Horse Radio Network and Heels Down Magazine, covering horse show results, rules, rider opinions and industry debates in a casual conversational format.

How do I contact Heels Down Happy Hour about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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