The Plaidcast is an equestrian podcast hosted by Piper Klemm, PhD, publisher of The Plaid Horse magazine, with monthly mental-skills episodes from Tonya Johnston. It covers horsemanship, competition and the state of the sport through interviews with Olympic riders, trainers and judges. The show has 603 episodes released weekly, typically 50 minutes long. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of $90 to $625 per episode.
Weekly equestrian show reaching riders, trainers and judges across US competition circles
- 603 episodes with a steady weekly cadence since 2017 and an active back catalogue
- Guests include Olympic riders, USEF judges and top hunter/jumper trainers
- Listeners are engaged equestrians with 176 Apple ratings averaging 4.6 stars
Brand fit report
Content
- Formats
- interview, co-hosted discussion, solo mental-skills segment
- Tone
- informative, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 35 to 55 minutes
Audience
Commercial
- Brands seen
- Taylor, Harris Insurance Services
- Categories promoted
- insurance
- Affiliate links
- No
Recent episode titles such as '511. 2026 USEF Medal Finals Judges ... by Taylor, Harris Insurance Services' show a named sponsor on every listed episode.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover competition, judging and horse welfare topics with no flagged content and the explicit flag is 0.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.theplaidhorse.com/listen |
| Apple Podcasts | podcasts.apple.com/podcast/id1192996514 |
| RSS feed | rss.buzzsprout.com/686753.rss |
Benchmark score: 84 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 511. 2026 USEF Medal Finals Judges Jen Bauersachs & Geoff Teall by Tay | 2026-10-14 | 47 min |
| Plaidchat: Rennie Dyball Show Strides Workbook 4 | 2026-10-13 | 24 min |
| 510. Harold Chopping by Taylor, Harris Insurance Services | 2026-10-09 | 38 min |
| Plaidchat: 2026 USEF Talent Search Finals Judge Michael Tokaruk & USEF | 2026-10-05 | 1 h 35 min |
| 509. Inside Your Ride with Tonya Johnston, MA, & Dr. Cindra Kamphoff b | 2026-10-02 | 58 min |
| 508. Braider McKenzie Armour Gramling by Taylor, Harris Insurance Serv | 2026-09-25 | 52 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
The Plaidcast is a weekly equestrian podcast hosted by Piper Klemm, PhD, publisher of The Plaid Horse magazine. Guests include Olympic riders, top hunter/jumper and equitation riders, trainers, horse show managers and industry insiders, plus in-depth conversations on topics such as horsemanship, collegiate riding, the state of our sport and horse show how to’s for riders at every level. One…
About The Plaidcast
The Plaidcast is a weekly equestrian podcast hosted by Piper Klemm, PhD, publisher of The Plaid Horse magazine, and it features mental skills segments with Tonya Johnston, MA, according to the feed and The Plaid Horse website. Episodes cover horsemanship, collegiate riding, horse show management and interviews with Olympic riders, judges and trainers. The show has released 603 episodes since January 2017, typically between 35 and 55 minutes long, and the Apple Podcasts listing shows 176 ratings averaging 4.6 stars.
The audience is estimated, not published: roughly 5,000 to 25,000 downloads per episode, mostly adult equestrians and competitors in the United States. Recent episodes carry a host-read sponsorship from Taylor, Harris Insurance Services, as shown in the feed titles.
The show suits equine-related brands, insurance and services aimed at riders and horse owners. An estimated mid-roll host-read rate of $90 to $625 per episode buys access to a focused equestrian listenership over a weekly cadence.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Plaidcast can edit or remove this page at any time.
Questions about The Plaidcast
How much does The Plaidcast charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the show's current terms and audience data.
What is The Plaidcast about?
The Plaidcast is a weekly equestrian podcast covering horsemanship, competition, judging and horse show management, with interviews of Olympic riders and trainers and monthly mental-skills episodes.
How do I contact The Plaidcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
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