Starbooked

Heidelberg Materials

@heidelbergmaterials · DE · EN

Heidelberg Materials (@heidelbergmaterials), a German building materials company based in Heidelberg, runs a corporate YouTube channel with about 2,460 subscribers and a median of 318 views per video. It posts roughly one video a month, mostly results updates, CEO messages and employee stories. Sponsored integration rate is $150 to $250 per video.

Why brands book Heidelberg

Corporate channel suited to industrial and sustainability brand partnerships

  • Median of 318 views per video across 78 uploads
  • Roughly 2,460 subscribers with a stable German and English audience
  • Recent results and CCS videos draw viewers interested in industry and climate
Best forindustrial supplier partnershipsemployer branding campaigns
Watch forLow view counts and a corporate tone limit reach for consumer products.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Technology25%
Knowledge30%
Formats
corporate update video, CEO address, employee story, event recap
Tone
formal, informational
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 4 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutwhat the company's 2026 outlook ishow the CCS projects workhow to apply for a trainee program
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
40%women
60%men
Countries
🇩🇪 Germany35%
🇺🇸 United States15%
🇬🇧 United Kingdom10%
LanguagesEnglish 80%German 20%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate financial reporting, trainee recruiting and carbon capture projects with no flagged themes in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.5k3181

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 79 days ago.

Heidelberg Materials is one of the world's largest integrated manufacturers of building materials and solutions with leading market positions in cement, aggregates, and ready-mixed concrete. We are represented in around 50 countries with around 51,000 employees at almost 3,000 locations. At the centre of our actions lies the responsibility for the environment. As the front runner on the path to carbon neutrality and circular economy in the building materials industry, we are working on sustainable building materials and solutions for the future. We enable new opportunities for our customers th
Heidelberg Materials's own profile description on YouTube

Are you Heidelberg Materials? Claim or remove this profile.

About Heidelberg Materials

Heidelberg Materials is a German building materials company whose YouTube channel publishes corporate content in English and German. The channel posts financial results updates, CEO addresses, employee success stories, carbon capture episodes and event recaps. Uploads are infrequent, about one video a month in the past year, and median views sit around 318 per video.

The audience is estimated, not measured. It likely includes investors, employees, job seekers and people in construction and industry, with a weighting toward Germany. Sponsored integrations are not part of the channel's history.

The channel fits industrial and sustainability brands that want reach among professionals rather than consumers. At an estimated $150 to $250 per video, a rate that sits at the floor because median views are low, the cost works out to roughly $472 to $786 per 1,000 median views, far above the $10 typical paid-ad CPM. Brands should book it for B2B reach, not volume.

Written from Heidelberg Materials's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Heidelberg Materials can edit or remove this page at any time.

Questions about Heidelberg

How much does Heidelberg Materials charge for a sponsored video?

Based on its median of 318 views, the estimated rate is $150 to $250 per video, which is the minimum floor for this channel. The rate is set by the channel's view count and format, and final pricing depends on the brief and usage rights.

What does Heidelberg Materials post about on YouTube?

The channel posts corporate content including annual and quarterly financial results, CEO addresses, employee success stories, carbon capture project episodes and event recaps. Most videos are in English, with some in German. Uploads are infrequent, roughly one per month.

How do I contact Heidelberg Materials for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check their profile for that option before reaching out.

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