Starbooked

Here's the Scoop

Podcast · www.nbcnews.com · EN
Hosted by Yasmin Vossoughian

Here's the Scoop, from NBC News and hosted by Yasmin Vossoughian, is a daily news podcast covering breaking news, politics, business, sports and technology. It has 353 episodes, published daily, with a median length of about 26 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), a rate of roughly $90 to $625 per host-read mid-roll ad.

Why brands sponsor Here's the Scoop

Daily NBC News audience reached during the American news cycle

  • Daily episodes from NBC News give a consistent weekday presence for a sponsor.
  • Episodes run about 26 minutes median, leaving room for a host-read mid-roll.
  • Apple Podcasts shows 221 ratings with a 4.6 average, a sign of an engaged listener base.
Best forbrand awareness campaignsfinancial services and news-adjacent products
Watch forPolitical and violent news coverage limits the brand categories that will feel comfortable sponsoring.

Brand fit report

Content

Topics, IAB taxonomy
News60%
Politics30%
Business and Finance10%
Formats
news roundup, interview, explainer
Tone
informative, conversational
Language
English
Production
Studio production
Typical length
25 to 30 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 221 Apple ratings points to the 5,000 to 25,000 band, shifted up for an NBC News network show with daily cadence and high production, while the show is under two years old and so accumulates ratings slowly.
Audience asks aboutWhat is happening in the news todayHow the election and politics will affect meWhat the latest policy changes mean for my finances
Age
15%18-24
25%25-34
22%35-44
38%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NBC News
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by NBC News, which is named as publisher only.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Titles cover school shootings, executions and election disputes, and the show's core content is political news, so political and violence exposure is high or medium.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

Here’s the Scoop from NBC News is the daily news fix you need — quick, clear, and conversational. Hosted by award-winning journalist Yasmin Vossoughian, NBC’s team of trusted correspondents and reporters from across the country and around the world bring you the day’s top stories and the best of our exclusive reporting. We go deep on the news that impacts your life, answer your most important…
Here's the Scoop's own show description from the podcast feed

Do you make Here's the Scoop? Claim or remove this page.

About Here's the Scoop

Here's the Scoop is a daily news podcast from NBC News, hosted by award-winning journalist Yasmin Vossoughian according to the show's description. It covers the day's top stories, NBC's exclusive reporting, politics, business, sports and technology, and the feed lists 353 episodes published daily at a median length of about 26 minutes.

The show's Apple Podcasts listing shows 221 ratings with an average of 4.6 out of 5. Listeners are estimated, not measured: a range of 5,000 to 25,000 downloads per episode is inferred from the ratings count and the show's network backing, and the estimated audience skews toward adults with a strong news interest, mainly in the United States.

No sponsors are named in the feed, so the show has no visible commercial history. A host-read mid-roll is estimated at $90 to $625 per episode, which suits a brand seeking consistent daily reach among news-engaged adults, especially in financial services or consumer products.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Here's the Scoop can edit or remove this page at any time.

Questions about Here's the Scoop

How much does Here's the Scoop charge for a podcast sponsorship?

Starbooked estimates $90 to $625 per host-read mid-roll ad, based on an estimated 5,000 to 25,000 downloads per episode. Actual pricing depends on the show's booking terms.

What is Here's the Scoop about?

Here's the Scoop is NBC News's daily news podcast, hosted by Yasmin Vossoughian. It covers breaking news, politics, business, sports and technology in about 26-minute episodes.

How do I contact Here's the Scoop about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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