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Six O'Clock News is the BBC Radio 4 daily national and international news bulletin, published by the BBC. The feed holds 27 episodes with a daily cadence and a median episode length of about 30 minutes. Estimated downloads per episode are 20,000 to 50,000, with an estimated sponsorship rate of $360 to $1,250 per episode.

Why brands sponsor Six O'Clock News

Daily BBC Radio 4 news bulletin with a large, established UK listenership

  • Daily episodes of about 30 minutes keep frequent reach across the 27-episode run
  • Apple Podcasts rating of 4.4 from 185 ratings, with 139 five-star reviews
  • BBC production standards and a long-running listing since 2015
Best forbrand awarenessfinancial services reachcorporate reputation campaigns
Watch forNews-driven content means ad placement must avoid conflict-heavy episodes and breaking stories.

Brand fit report

Content

Topics, IAB taxonomy
News100%
Formats
news bulletin, reported segments, interview clips
Tone
neutral, factual
Language
English
Production
Studio production
Typical length
30 to 31 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 45%: Apple ratings_count of 185 with a 2015 listing date, daily cadence, BBC publisher and high production, shifted to the 20,000 to 80,000 band with a range set to the lower half of it.
Audience asks aboutWhat happened in the news todayLatest on UK politicsWhat is developing in international conflicts
Age
10%18-24
15%25-34
20%35-44
55%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom85%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent titles cover violence and protests such as 'Violence flares in the occupied West Bank during olive harvest' and 'Hundreds arrested in protests across France', reflecting news content rather than an explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

The latest national and international news from BBC Radio 4
Six O'Clock News's own show description from the podcast feed

Do you make Six O'Clock News? Claim or remove this page.

About Six O'Clock News

Six O'Clock News is the daily national and international news bulletin from BBC Radio 4, published by the BBC and listed on Apple Podcasts since March 2015. The feed contains 27 episodes updated daily, with a median length of about 30 minutes. Recent episodes cover UK politics, international conflicts and legal stories, as shown in the episode titles.

The show is produced by the BBC and carries the BBC's terms of use, with no individual host named in the feed. The Apple Podcasts listing shows 185 ratings and an average of 4.4 stars, with 139 five-star ratings. Listener figures are estimates only: roughly 20,000 to 50,000 downloads per episode based on ratings volume and daily cadence.

No sponsors appear in the feed, and the show carries no visible advertising. Estimated sponsorship pricing is $360 to $1,250 per host-read episode. Brands seeking broad UK news audiences with a high-trust setting may fit, subject to careful placement away from conflict-heavy coverage.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Six O'Clock News can edit or remove this page at any time.

Questions about Six O'Clock News

How much does Six O'Clock News charge for a podcast sponsorship?

Estimated pricing is $360 to $1,250 per host-read mid-roll ad, based on an estimated 20,000 to 50,000 downloads per episode at $18 to $25 per 1,000. Final rates are set by the show's terms.

What is Six O'Clock News about?

Six O'Clock News is the BBC Radio 4 daily bulletin covering national and international news, including UK politics, world conflicts and legal stories. Episodes run about 30 minutes.

How do I contact Six O'Clock News about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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