Herm & Schrader is a SiriusXM and Dirty Mo Media show hosted by Kenny Wallace and Ken Schrader, two former NASCAR drivers who discuss racing history, current events and personal stories. The show has 187 episodes, a daily cadence and a median episode length of about 62 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $625 per episode.
Long-running NASCAR talk show with a loyal, highly rated fan base
- Daily episodes of about an hour, with 187 episodes already published
- 179 Apple ratings averaging 4.7 stars, a strong signal of listener loyalty
- Hosts are former NASCAR drivers whose personal stories fit motorsport brands
Brand fit report
Content
- Formats
- co-hosted banter, storytelling, guest interview
- Tone
- irreverent, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 55 to 65 minutes
Audience
Commercial
- Brands seen
- SiriusXM
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; SiriusXM appears only as the publisher and owner.
Suitability GARM Brand Safety Floor + Suitability
The description mentions drinking beer and the show is not flagged explicit in the feed, but the hosts use crude language, as in the title "Chicken Salad Out of Chicken S*".
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.dirtymomedia.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1778249945 |
| RSS feed | feeds.simplecast.com/otOrYnrn |
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Dale Earnhardt Begged Michael Andretti to Race NASCAR. Then They Touch | 2026-10-15 | 47 min |
| Denny Hamlin Deserves a Title and NASCAR Needs Him to Win It | 2026-10-14 | 1 h 19 min |
| Shannon Spake on Working in a "Man's Sport": Look Around, the Women Ar | 2026-10-08 | 56 min |
| NASCAR Started an Hour After Chiefs-Raiders, and the Crowd Looked Like | 2026-10-07 | 1 h 3 min |
| Mark Martin's Dad Took a Crowbar to His Dashboard, Then Went to Denny' | 2026-10-01 | 59 min |
| The Current Points System is The Best | 2026-09-30 | 1 h 13 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 1 days.
Epically historic. Occasionally irreverent. Always hilarious. Never – and we mean never – giving a single solitary damn about anything but racing, drinking beer and telling stories, some even true. What else would you expect from a show with Kenny Wallace and Ken Schrader, the charismatic, fan-favorite, midwestern buddies who are still gettin’ it done on racetracks near you. On this show, Wallace…
About Herm & Schrader
Herm & Schrader is a motorsport talk podcast produced by Dirty Mo Media and distributed by SiriusXM. Hosts Kenny Wallace and Ken Schrader, both former NASCAR drivers, discuss current events, racing history and stories from their careers, according to the show description and website.
The show publishes new episodes daily, with a median length of about 62 minutes, and has 187 episodes since November 2024. Apple Podcasts lists 179 ratings with a 4.7 average and a weekly update frequency. Listeners are likely NASCAR fans, mostly men over 35, though these figures are estimates and not published data.
The feed shows no sponsor mentions. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll placement is priced at roughly $90 to $625 per episode. The show suits automotive, beverage and motorsport brands that want access to an engaged NASCAR audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Herm & Schrader can edit or remove this page at any time.
Questions about Herm & Schrader
How much does Herm & Schrader charge for a podcast sponsorship?
Based on estimated downloads, a host-read mid-roll ad is priced at about $90 to $625 per episode. The exact rate depends on the placement and campaign terms agreed with the show.
What is Herm & Schrader about?
Herm & Schrader is a NASCAR talk show hosted by former drivers Kenny Wallace and Ken Schrader. They discuss racing history, current events and personal stories from their careers.
How do I contact Herm & Schrader about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
Similar creators
Podcast and other creators in nascar, ranked by score.
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| nascarmotorsports | 5k | – | $40–200 | 84 | |
The Money Lappodcast | motorsportsnascar | 15k | – | $90–620 | 79 |
The Racing Writer's Podcastpodcast | motorsportsnascar | 5k | – | $40–200 | 60 |
Kenny Wallace Mediapodcast | motorsportsnascar | 5k | – | $40–200 | 34 |
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