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Hettich Deutschland (@hettichdeutsch) is the German channel of furniture hardware maker Hettich, based in Germany. It posts short product explainers, installation walkthroughs and trade fair recaps with about 7,750 subscribers and a median of roughly 470 views per video. It uploads about 17 videos a year. Rate range: $150 to $250 per video; no brand deals seen, so the company acts as its own advertiser here.

Why brands book Hettich

German furniture hardware channel with a 470-view median and product-led trust

  • Median of about 470 views and a mean near 885 across recent uploads
  • Product explainers such as FurnSpin and AvanTech YOU reach furniture buyers in German
  • Rate range $150 to $250 per video, about $20 to $35 CPM at a $10 to $30 paid-ad benchmark
Best forfurniture hardware brand awarenesskitchen and interior trade partnerships
Watch forMedian views are low and the channel is largely owned brand content, so reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden60%
Business & Industrial25%
Lifestyle15%
Formats
product explainer, installation walkthrough, trade fair recap
Tone
informative, friendly
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 1 minute to 13 minutes, median about 3 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to install specific Hettich drawer and hinge systemswhich furniture fittings suit a kitchen or wardrobe buildhow to configure motion mechanisms such as FurnSpin
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
35%women
65%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria6%
🇨🇭 Switzerland5%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product and trade fair content with no flagged themes in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.8k4687

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

Herzlich willkommen bei Hettich - Technik für Möbel ist unsere Kompetenz und unsere Leidenschaft. Unsere Produkte setzen Maßstäbe für Funktion, Qualität und Komfort von Möbeln. Die Marke Hettich steht für eine starke Partnerschaft mit der Möbel- und Weiße Ware-Industrie, dem Fachhandel und dem Handwerk sowie der Do-It-Yourself-Branche. Unsere Zukunft gestalten wir bereits heute. Durch Unternehmenswerte, die uns auch morgen erfolgreich machen: Qualität, Innovation, Kundennähe und Zuverlässigkeit. Bei technischen Anfragen oder Fragen zur Anwendung wenden Sie sich bitte an unseren Kundenser
Hettich Deutschland's own profile description on YouTube

Are you Hettich Deutschland? Claim or remove this profile.

About Hettich Deutschland

Hettich Deutschland is the German YouTube channel of Hettich, a furniture hardware manufacturer. The channel posts short product explainers, installation walkthroughs with a presenter called Paul, and recaps from trade fairs such as interzum. Most videos are in German and aimed at furniture makers, kitchen fitters and do-it-yourself builders. Audience estimates are inferred from content, not measured: viewers are likely to be adults working in or around furniture and interiors.

The channel has about 7,750 subscribers and a median of roughly 470 views per video, with a few tutorials exceeding 2,000. It uploads about 17 videos a year, and the pace has picked up recently. No sponsored placements were found, so the channel functions as brand-owned content.

At $150 to $250 per video, the rate sits near $20 to $35 CPM, which is above typical paid-ad CPMs of $10 to $30. Brands with a furniture or home-improvement product should consider it for technical, trade-focused placements.

Written from Hettich Deutschland's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hettich Deutschland can edit or remove this page at any time.

Questions about Hettich

How much does Hettich Deutschland charge for a sponsored video?

Based on its median of about 470 views, the estimated rate is $150 to $250 per video. This is a modelled range from the channel's view data, not a published rate card. Brands should confirm terms directly with the creator before booking.

What does Hettich Deutschland post about on YouTube?

The channel posts German-language product explainers for furniture hardware, including drawer runners, hinges and motion systems like FurnSpin. It also shares installation tutorials, trade fair recaps and short lifestyle clips about furniture design.

How do I contact Hettich Deutschland for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability and the booking option before reaching out.

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