Starbooked

Salice (@salicespa), an Italian maker of furniture hinges, drawer runners and lift systems based in Novedrate, Italy, posts product demonstrations and trade-show clips to about 6,850 subscribers. Median views are about 6,500 per video, with roughly one upload per year. Sponsored integrations are estimated at $150 to $250 per Short-heavy video, and brand deals are rarely seen on the channel.

Why brands book SALICE

Hardware-brand channel with a trade-buyer audience and clean demo content

  • Median of about 6,456 views per video across 76 uploads
  • Shorts make up 60% of uploads, so a short demo fits well
  • Estimated rate of $150 to $250 per video, about $20 to $35 CPM on long-form or $4 to $8 CPM on Shorts
Best forB2B furniture component launchestrade show promotionawareness for cabinet hardware
Watch forUpload pace is slow (one video in the last 90 days) and the audience is small.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Business & Industrial30%
Formats
product demonstration, trade show clip, short product teaser
Tone
technical, promotional
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for most uploads; a few 3 to 5 minute demonstrations

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow a specific hinge or runner mechanism workswhich system suits a given door weight or cabinet typewhere to buy or source Salice components
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
25%women
75%men
Countries
🇮🇹 Italy20%
🇺🇸 United States20%
🇬🇧 United Kingdom10%
Other50%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
furniture hardware
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product demonstrations and trade show clips with no flagged content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.8k6.5k1

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 77 days ago.

Salice, a world leader in the field of opening systems and fittings for furniture, produces a comprehensive range of the highest quality products for manufacturers of kitchen furniture and producers of all types of furniture cabinets. A skilled workforce, a range of more than 3,000 products, a worldwide network of subsidiaries, sole agents and distributors covering all areas of furniture production and serving customers in more than 87 countries, are some of the reasons why Salice is one of the brands most highly-regarded by small, medium-sized and large companies in the furniture industry. Th
SALICE's own profile description on YouTube

Are you SALICE? Claim or remove this profile.

About SALICE

Salice is the YouTube channel of Salice, an Italian manufacturer of opening systems and fittings for furniture, based in Novedrate near Como. The channel posts short product demonstrations, pocket door and lift system walkthroughs, and trade show clips, mostly in English. Viewers are likely furniture manufacturers, cabinet makers and designers rather than general consumers; these audience figures are estimates based on the channel's content.

The channel has about 6,850 subscribers and roughly 1.5 million total views across 76 videos. Median views per video are about 6,500, with a few older mechanism tutorials reaching 15,000 to 50,000 views. Uploads have slowed to about one per year recently, so the channel works best as a steady reference library rather than a regular publishing schedule.

Brand work is limited to Salice's own products, and no outside sponsorships were found. Estimated integration rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM on long-form videos; paid ads typically cost $10 to $30 CPM. Hardware and furniture brands wanting a specialist audience should consider booking here.

Written from SALICE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SALICE can edit or remove this page at any time.

Questions about SALICE

How much does SALICE charge for a sponsored video?

SALICE's estimated rate is $150 to $250 per sponsored video, based on median views of about 6,500 and the standard $20 to $35 per 1,000 views for long-form content. The channel has no sponsorship history on record, so any deal would be a first placement. Actual pricing should be confirmed directly with the creator.

What does SALICE post about on YouTube?

SALICE posts product demonstrations of furniture hinges, drawer runners, pocket door systems and lift mechanisms, plus short trade show clips for Interzum. Most uploads are under a minute, with a few longer installation walkthroughs. The content is technical and aimed at furniture trade buyers.

How do I contact SALICE for a brand deal?

The business contact email listed on the channel is social@salice.com. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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