Starbooked

Alexander Flohr (@hierkochtalex), a German vegan cook from Germany, runs Hier kocht Alex with about 89,300 subscribers and 5,904 median views per video. He uploads roughly 50 videos a year, mostly short-form recipes. Estimated rate: $150 to $250 per sponsored video, with Shorts pricing applied.

Why brands book Hier

German vegan recipe channel with 89,300 subscribers and strong short-form reach

  • Median views of 5,904 per video across 561 uploads and 8.4 million total views
  • Around 50 uploads in the last 90 days, roughly one new video every two days
  • Estimated rate of $150 to $250 per video, about $4 to $8 CPM on Shorts-heavy content, versus $10 to $30 for paid ads
Best forvegan food brandskitchen appliance and airfryer campaignspantry and grocery products
Watch forSponsorship history is absent from recent uploads, so disclosure norms need checking before booking.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink95%
Lifestyle5%
Formats
short-form recipe videos, long-form cooking tutorials, recipe series
Tone
warm, practical
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for most uploads, with occasional 8 to 16 minute long-form recipes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.0%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific vegan recipe without special equipmentwhich ingredients can be substitutedhow to make budget-friendly vegan meals
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
60%women
40%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria10%
🇨🇭 Switzerland10%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe content throughout the recent 30 videos with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube89k5.9k50

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 1 days ago.

Hier kocht Alex – einfache Wohlfühlküche mit richtig viel Geschmack und guten Zutaten. Ich zeige dir unkomplizierte Gerichte für jeden Tag: Ofengerichte, Hausmannskost, Klassiker aus aller Welt, Familienrezepte und kreative Ideen aus der Gemüseküche. Ohne komplizierte Techniken, ohne unnötigen Aufwand – dafür mit viel Geschmack und Zutaten, die du fast überall bekommst. Ich bin Alexander Flohr, Vater, Handwerksmeister, leidenschaftlicher Koch und mehrfacher veganer Kochbuchautor. Seit über 15 Jahren koche ich pflanzlich und teile hier meine liebsten Rezepte, Küchentricks und Ideen für eine a
Hier kocht Alex's own profile description on YouTube

Are you Hier kocht Alex? Claim or remove this profile.

About Hier kocht Alex

Hier kocht Alex is a German-language cooking channel run by Alexander Flohr, a vegan cookbook author and master craftsman based in Germany. The channel posts simple everyday recipes, comfort food, family dishes and vegetable-focused cooking, mostly as short vertical videos with some longer tutorials. Uploads arrive on a steady schedule, around fifty per year.

The audience appears to be German-speaking home cooks, mostly adults aged 25 to 44, who are interested in plant-based eating and affordable weeknight meals. These viewer profiles are estimates and not channel-provided data. Median views of about 5,904 per video and 89,300 subscribers suggest a dependable reach for food brands.

Sponsored integrations are estimated at $150 to $250 per video, based on Shorts-weighted median views. That is around $4 to $8 CPM, compared with $10 to $30 CPM for typical paid social ads. Brands in vegan food, kitchen appliances and pantry staples should consider booking this creator.

Written from Hier kocht Alex's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hier kocht Alex can edit or remove this page at any time.

Questions about Hier

How much does Alexander Flohr charge for a sponsored video?

Based on the channel's median views and Shorts-heavy format, a sponsored video is estimated at $150 to $250 per video. Rates are an estimate and should be confirmed directly with the creator.

What does Alexander Flohr post about on YouTube?

Hier kocht Alex posts German-language vegan and plant-based recipes, including oven dishes, comfort food, family classics and vegetable cooking. Most videos are short recipe clips, with some longer tutorials.

How do I contact Alexander Flohr for a brand deal?

The creator's contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked directly.

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