Starbooked

HISTORY This Week is The HISTORY Channel's podcast from Back Pocket Studios, covering one significant historical event or figure per episode through expert interviews. It has 352 episodes, publishes about weekly, and runs roughly 33 minutes. Estimated downloads are 20,000 to 60,000 per episode, with a host-read mid-roll rate of about $360 to $1,500. It carries a 4.5 Apple rating.

Why brands sponsor HISTORY This Week

A network-backed weekly history show with a large rated audience

  • Apple shows 4,230 ratings at 4.5 stars across a six-year, 352-episode run.
  • Weekly episodes of about 33 minutes fit a single host-read mid-roll.
  • Backed by The HISTORY Channel and Back Pocket Studios, with a broad general-interest history audience.
Best forbooks and education productssubscription servicesconsumer brands for general audiences
Watch forA network show: ad sales may run through the network, and some episodes cover violent events.

Brand fit report

Content

Topics, IAB taxonomy
History80%
Society and Culture20%
Formats
narrative, expert interview, bonus previews
Tone
informative, engaging
Language
English
Production
Studio production
Typical length
28 to 40 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–60k
Estimated, confidence 50%: Based on 4,230 Apple ratings (the 1,000 to 5,000 band), six years and 352 episodes, a weekly cadence, network backing and top Podcast Index popularity.
Audience asks aboutWhat really happened in a famous historical eventWho the people behind major turning points wereWhether a historical legend or mystery is true
Age
8%18-24
22%25-34
25%35-44
45%45+
Gender
40%women
60%men
Countries
🇺🇸 United States75%
🇨🇦 Canada6%
🇬🇧 United Kingdom6%
🇦🇺 Australia4%
LanguagesEnglish 95%Other 5%

Commercial

10%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The HISTORY ChannelBack Pocket Studios
Categories promoted
podcast subscription
Affiliate links
No

Two recent titles are free previews for the show's own HTW+ tier, and the description points to ad-free listening at htwpod.com; no third-party sponsor is named.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

The feed is not flagged explicit, but titles such as Arsenic, Adultery, and an American on Trial and 9/11: Rescue on the Water cover mature historical events.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence13 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 4 days.

Visit htwpod.com for ad-free listening and bonus content!This week, something big happened. You might have never heard of it, but this moment changed the course of history. A HISTORY Channel original podcast, HISTORY This Week gives you insight into the people—both famous and unknown—whose decisions reshaped the world we live in today. Through interviews with experts and eyewitnesses, each…
HISTORY This Week's own show description from the podcast feed

Do you make HISTORY This Week? Claim or remove this page.

About HISTORY This Week

HISTORY This Week is a narrative podcast that looks at a significant moment in history each episode, drawing on interviews with experts and eyewitnesses. The feed credits The HISTORY Channel and Back Pocket Studios, and the website describes it as the official HISTORY Channel podcast.

The feed lists 352 episodes since January 2020. Episodes arrive about weekly and run roughly 33 minutes, with occasional longer specials and short free previews of its paid HTW+ tier. Recent titles include Saladin at the Gates of Jerusalem, The Radium Girls Fight Back and How Did Nixon Fumble the First TV Debate. Apple Podcasts shows a 4.5 rating from 4,230 ratings.

Podcasts do not publish download numbers. Starbooked estimates 20,000 to 60,000 downloads per episode from the ratings count, show age and cadence. No third-party sponsors were found in the feed. At $18 to $25 per 1,000 downloads, a host-read mid-roll would run about $360 to $1,500 per episode. It suits brands aimed at general-interest history listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. HISTORY This Week can edit or remove this page at any time.

Questions about HISTORY This Week

How much does HISTORY This Week charge for a podcast sponsorship?

Starbooked estimates about $360 to $1,500 for one host-read mid-roll per episode, based on an estimated 20,000 to 60,000 downloads at $18 to $25 per 1,000. The show does not publish its own rates.

What is HISTORY This Week about?

It is a weekly narrative podcast from The HISTORY Channel and Back Pocket Studios that explores one major historical event or figure per episode, using interviews with experts and eyewitnesses, according to the feed.

How do I contact HISTORY This Week about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so you can check availability and send your brief without searching for contact details.

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