ホビーラホビーレ公式チャンネル
Hobbyra Hobbyre Official (@hobbyra_hobbyre), a Japanese handicraft brand channel, posts embroidery, knitting, sewing and sashiko tutorials and product showcases. The channel has about 20,200 subscribers and a median of roughly 5,800 views per video, with about 15 uploads per quarter. Sponsored integration rates are about $150 to $250 per video, reflecting shorts-heavy output.
Japanese craft audience buying embroidery and knitting kits
- About 20,200 subscribers and a median of 5,767 views per video in the last 30 uploads.
- Shorts make up 20% of uploads; median length is 76 seconds.
- Roughly 15 uploads in 90 days gives a steady, predictable publishing rhythm.
Brand fit report
Content
- Formats
- short product showcases, step-by-step tutorials, kit and material introductions
- Tone
- warm, instructional
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- craft kits, yarn and knitting materials, embroidery supplies, fabric and sewing goods, magnifying lamps
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own store products, including a magnifier product shown in a May-spanning video.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is craft tutorials and product showcases with no flagged themes across the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🎄✨にぎやかで暖かなクリスマスアイテムが勢ぞろい✨🎄かわいいスヌーピーのキットも登場！心あたたまる時間を🧵✨#クリ · 8k views
▶🎄✨にぎやかで暖かなクリスマスアイテムが勢ぞろい✨🎄かわいいスヌーピーのキットも登場！心あたたまる時間を🧵✨#クリ · 1.4k views
▶🎄✨にぎやかで暖かなクリスマスアイテムが勢ぞろい✨🎄かわいいスヌーピーのキットも登場！心あたたまる時間を🧵✨#クリ · 1.3k viewsLast three uploads, latest 2 days ago.
ホビーラホビーレの公式YouTubeチャンネルです。 刺繍、編み物、ソーイング、刺し子などの手芸を通じて、美しさ、あたたかさ、やさしさをお届けします。 ホビーラホビーレの旬な情報やサービスを分かりやすくお伝えします。 ◆つくりかたの基礎・人気商品の使い方など 『刺し子の基礎』『カギ針編み・棒針編みの基本の編み方』『フラワーリリヤンボビンの使い方』 ◆スタッフおすすめの商品を楽しくご紹介 『ホビホビちゃんねる』『毛糸の時間ですよ』 楽しんでいただけたら、 GOODボタンとチャンネル登録をよろしくお願いします！ ＊＊＊＊＊＊＊＊＊ 【ホビーラホビーレ オンラインショップ】 ホビーラホビーレの最新情報、お買い物はこちら https://www.hobbyra-hobbyre.com/ 【ホビーラホビーレ インスタグラム】 ◆新商品やイベント、キャンペーン情報を配信 ホビーラホビーレ公式（@hobbyra_hobbyre）：https://www.instagram.com/hobbyra_hobbyre/ ◆全国のお店からおすすめ商品、店舗イベントなどを配信 公式ショップ（@hobbyra_shop）：https://www.instagram.com/hobbyra_shop/ ◆お客様とのつながりを大切に、楽しいイベントを開催 コミュニティタウン（@hh_communi
About ホビーラホビーレ公式チャンネル
Hobbyra Hobbyre Official (@hobbyra_hobbyre) is the Japanese YouTube channel of the Hobbyra Hobbyre handicraft brand, which describes its work as fabric, knitting, embroidery and sashiko. The channel publishes short product introductions and basic technique tutorials, mostly in Japanese, and is run as a brand channel rather than by an on-camera personality. Per the channel's own description, its videos cover sashiko basics, crochet and knitting fundamentals, and staff-picked products.
The channel has about 20,200 subscribers and 300 videos, with a median of roughly 5,800 views per upload and about 15 uploads per quarter. Based on the content, the audience is likely Japanese adults who make handicrafts, skewing toward women; these are estimates, not platform-reported data. Rates run $150 to $250 per video, which is a $20 to $35 CPM on long-form estimates or $4 to $8 CPM on Shorts-heavy output; paid ads typically run $10 to $30 CPM, so this is best suited to brands that want a niche craft audience.
Written from ホビーラホビーレ公式チャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ホビーラホビーレ公式チャンネル can edit or remove this page at any time.
Questions about ホビーラホビーレ公式チャンネル
How much does Hobbyra Hobbyre Official charge for a sponsored video?
Based on its median views and mix of Shorts, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates derived from channel metrics, not a published price list.
What does Hobbyra Hobbyre Official post about on YouTube?
The channel posts Japanese-language craft content, including embroidery and cross-stitch, knitting with yarn, sashiko, sewing and fabric. It features short product introductions and step-by-step technique videos, typically under three minutes.
How do I contact Hobbyra Hobbyre Official for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can start a brand inquiry there after unlocking the profile.
Similar creators
YouTube and other creators in japanese handicrafts, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
【公式】さくらほりきり@sakurahorikiri · JP | craft kitsjapanese handicrafts | 3.8k | 1.9k | $150–250 | 51 |