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HODINKEE Podcasts, the main feed for Hodinkee's watch shows, covers the business of watches through interviews with brand executives, collectors and dealers. The feed holds 327 episodes released roughly weekly, with a typical length of about 42 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per mid-roll ad.

Why brands sponsor HODINKEE Podcasts

Reach affluent watch buyers and industry decision makers through executive interviews

  • Weekly episodes with CEOs and founders of major watch brands build a trusted, business-focused audience.
  • Average episode runs about 42 minutes, giving room for a host-read mid-roll without interrupting the content.
  • Apple Podcasts shows 810 ratings with a 4.7 average, signaling an engaged, loyal listener base.
Best forluxury watches and accessoriesfinancial and insurance products for collectorsbrand awareness for premium goods
Watch forEstimated audience is a range, not measured downloads, and the show is niche.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Hobbies & Interests30%
Formats
interview, panel discussion, market roundup
Tone
informative, analytical
Language
English
Production
Studio production
Typical length
30 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 810 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), but the show is niche and the feed mixes several sub-shows, so the estimate is set lower within a 200 to 1,000 ratings and weekly-cadence context using the 50 to 200 band; the high-cadence, high-production, Podcast Index popularity 9 signals support the upper end of this range.
Audience asks aboutWhat are the latest watch brand strategies and leadership changes?How are auction prices and collector markets shifting?What do watch executives say about new releases and partnerships?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
25%women
75%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom15%
🇨🇭 Switzerland10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The website lists a HODINKEE Insurance offering underwritten by Chubb, but this is a site page, not a feed sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover watch business topics, with one episode on a lawsuit over tariffs described factually; no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 92 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

This is the main feed for all of Hodinkee's podcasts, from "Hodinkee Radio" to new and special presentations subscribe here for discussions about the latest watch releases, interviews with notable collectors, and a whole lot more.
HODINKEE Podcasts's own show description from the podcast feed

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About HODINKEE Podcasts

HODINKEE Podcasts is the main feed for Hodinkee's watch programming, including The Business of Watches series. The show features interviews with watch brand executives, dealers and collectors, covering market trends, auction results and new releases. According to the feed and the Hodinkee website, the show publishes roughly weekly with 327 episodes to date and a median length of about 42 minutes.

Apple Podcasts lists 810 ratings with a 4.7 average and a biweekly update frequency. The audience is estimated, not measured, at 2,000 to 8,000 downloads per episode, skewing toward collectors and industry professionals in the United States, United Kingdom and Switzerland. No sponsor mentions were found in the feed.

A host-read mid-roll at estimated rates of $40 to $200 per episode suits premium watch brands, luxury goods retailers and financial services for collectors. Brands targeting high-net-worth enthusiasts should consider this show, according to the feed and Apple Podcasts data.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. HODINKEE Podcasts can edit or remove this page at any time.

Questions about HODINKEE Podcasts

How much does HODINKEE Podcasts charge for a podcast sponsorship?

Estimated rates are $40 to $200 per mid-roll host-read ad, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on the episode slot and the show's current audience data.

What is HODINKEE Podcasts about?

HODINKEE Podcasts covers the watch industry, with interviews of brand executives, collectors and dealers. Episodes focus on business strategy, market trends, auction results and new watch releases.

How do I contact HODINKEE Podcasts about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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