The Grey NATO, hosted by James Stacey and Jason Heaton, covers travel, adventure, diving, driving, gear and watches. The show has 404 episodes released weekly, typically 50 to 60 minutes long. Estimated downloads per episode are 5,000 to 25,000 (estimated), with a sponsorship rate of roughly $90 to $625 per episode.
Long-running watch and adventure show with a loyal, high-rated audience
- Ten years and 404 episodes of weekly watch, travel and gear discussion.
- Apple Podcasts rating of 4.9 from 838 ratings, with 788 five-star reviews.
- Hosts review new releases and trips in detail, suited to lifestyle and gear brands.
Brand fit report
Content
- Formats
- co-hosted banter, interview, new product review
- Tone
- conversational, knowledgeable
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 50 to 75 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
A Substack funding link ('Support this Podcast') is listed in the feed, with no sponsor mentions found in the recent episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover watches, diving, driving and travel with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thegreynato.buzzsprout.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1080535798 |
| RSS feed | rss.buzzsprout.com/2049759.rss |
Benchmark score: 92 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| The Grey NATO – 395 – Slack Crew & A 2026 [Part 5] | 2026-10-15 | 1 h 2 min |
| The Grey NATO – 394 – New Bond Watches But No New Bond (Yet) | 2026-10-08 | 1 h 14 min |
| The Grey NATO – 393 – Live From The 2026 Toronto Timepiece Show | 2026-10-01 | 57 min |
| The Grey NATO – 392 – Thomas Holland III (The Grand Tour, Watches, Alf | 2026-09-24 | 1 h 25 min |
| The Grey NATO – 391 – Loose Ends | 2026-09-17 | 55 min |
| The Grey NATO – 390 – Slack Crew & A 2026 [Part 4] | 2026-09-10 | 1 h 13 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.
A loose discussion of travel, adventure, diving, driving, gear, and most certainly watches! Hosts Jason Heaton and James Stacey break down their love for adventure, their addiction to watches, and the many forms both can take. Have a question? Let us know at thegreynato@gmail.com.
About The Grey Nato
The Grey NATO is a weekly podcast hosted by James Stacey and Jason Heaton, covering travel, adventure, diving, driving, gear and watches. According to the show's feed and website, the podcast has released 404 episodes since February 2016, with episodes typically running 50 to 60 minutes.
The show holds a 4.9 average rating from 838 ratings on Apple Podcasts, which suggests a loyal listener base. Listeners are most likely watch enthusiasts and adventure travellers, though these audience figures are estimates rather than published data.
The show carries no sponsors in its recent feed and links to a Substack subscription for support. Estimated downloads of 5,000 to 25,000 per episode put a host-read mid-roll at roughly $90 to $625 per episode. Watch, travel and outdoor gear brands are the most natural fit.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Grey Nato can edit or remove this page at any time.
Questions about The Grey Nato
How much does The Grey NATO charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll spot is estimated at roughly $90 to $625 per episode. Final pricing depends on the sponsorship terms agreed with the show.
What is The Grey NATO about?
The Grey NATO is a weekly podcast hosted by James Stacey and Jason Heaton that covers travel, adventure, diving, driving, gear and watches, with episodes typically running 50 to 60 minutes.
How do I contact The Grey NATO about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in watches, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
HODINKEE Podcastspodcast | watchesluxury goods | 5k | – | $40–200 | 92 |
The Worn & Wound Podcastpodcast | watchesluxury goods | 15k | – | $90–620 | 86 |
Two Broke Watch Snobspodcast | watchesaffordable luxury | 5k | – | $40–200 | 65 |
TikTalk@tiktalk · PL | watchesluxury watches | 86k | 12k | $250–430 | 64 |