Starbooked

HORSE

Podcast · art19.com/shows/horse · EN
Hosted by Adam Mamawala, Mike Schubert

HORSE is a comedy podcast hosted by Adam Mamawala and Mike Schubert that covers NBA drama, internet beefs and league pop culture rather than game results. It has 217 episodes released every other Monday, typically 65 to 75 minutes long. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor HORSE

A 200-episode NBA comedy show with a loyal, highly rated listener base

  • 321 Apple Podcasts ratings with a 4.7 average across 217 episodes since 2018
  • Bi-weekly episodes of roughly 65 to 75 minutes give sponsors a steady, long-running slot
  • Focus on NBA beefs and internet drama reaches basketball fans who skip game recaps
Best forSports apparel and fan merchandiseStreaming, betting-adjacent or ticketing campaigns for adult audiences
Watch forExplicit flag and frequent crude humour rule out family or kids-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Comedy30%
Formats
co-hosted banter, guest interview
Tone
irreverent, playful
Language
English
Production
Clean, edited audio
Typical length
63 to 79 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 321 Apple ratings (band 200 to 1,000, 5,000 to 25,000 per episode), 217 episodes since 2018, bi-weekly cadence, Art19 hosting, Podcast Index popularity 9.
Audience asks aboutWhich NBA teams and players are in the current dramaWho is winning the internet beef this weekWhat does the NBA playoffs and finals look like this season
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
25%women
75%men
Countries
🇺🇸 United States75%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultlow
Drugslow
Violencelow
Politicslow

Feed carries the explicit flag (explicit=1) and titles such as 'Unusually And Unnecessarily Petty' signal crude humour.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 12 days ago, a new one about every 14 days.

The NBA is now a 365-day league and it's never been more present in pop culture. On HORSE, we don’t analyze wins and losses. We talk beefs, dig into Internet drama, and have fun. New episodes every other Monday.
HORSE's own show description from the podcast feed

Do you make HORSE? Claim or remove this page.

About HORSE

HORSE is a comedy podcast about the NBA, hosted by Adam Mamawala and Mike Schubert. According to the feed and the show's Art19 page, it focuses on beefs, internet drama and pop culture around the league rather than wins and losses. The show has released 217 episodes since July 2018, every other Monday, with episodes usually running 63 to 79 minutes.

Apple Podcasts lists the show at 4.7 stars from 321 ratings. Based on those signals, listeners are estimated at 5,000 to 25,000 per episode, mostly adult basketball fans in the United States. These audience figures are estimates, not published data. No sponsors were seen in the feed or the episode titles.

For estimated audience size, a host-read mid-roll is roughly $90 to $625 per episode. This suits sports apparel, fan merchandise and adult-audience campaigns rather than family brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. HORSE can edit or remove this page at any time.

Questions about HORSE

How much does HORSE charge for a podcast sponsorship?

HORSE rates are not published. Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is roughly $90 to $625, depending on the audience estimate.

What is HORSE about?

HORSE is a comedy podcast about the NBA, hosted by Adam Mamawala and Mike Schubert. It covers beefs, internet drama and league pop culture, with new episodes every other Monday.

How do I contact HORSE about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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