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House-Autry Mills Inc

@houseautrymills · EN

House-Autry Mills Inc (@houseautrymills), a Four Oaks, North Carolina food producer founded in 1812, publishes Southern cooking and breading-mix recipe videos. The channel has about 1,900 subscribers and a median of roughly 2,100 views per video, with no uploads in the past year. Sponsored integration rate is estimated at $150 to $250 per video.

Why brands book House-Autry

Southern recipe channel with a 200-year-old brand behind it

  • Median of about 2,100 views per video across 53 uploads
  • Top video, 'How to cook traditional Southern catfish fillets', reached about 86,700 views
  • Brand-owned catalog with high recipe-to-product fit for food sponsors
Best forfood brand awarenessrecipe-based product placement
Watch forChannel has been inactive since 2021 and sees very low engagement, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Business & Industrial15%
Formats
recipe demonstration, product showcase, brand advertisement
Tone
traditional, instructional
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
3 to 5 minutes, with many short spots under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 53 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to bread and fry chicken or fish with House-Autry mixesSouthern recipe ideas for weeknight dinnerswhere to buy House-Autry products
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
House-Autry Mills
Categories promoted
breading mixes, seafood coatings, cornmeal and grits, hushpuppy mixes
Affiliate links
No

Most recent videos are the brand's own product demonstrations and advertising spots, such as 'Texas Pete Wing Breading Mix'; no third-party sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe and product content with no flagged material in titles or descriptions, such as 'Air Fryer Chicken Tender Recipe (Ready In 20 Minutes)'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.9k2.1k0
X–––

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2088 days ago.

House-Autry Mills, founded in 1812, is a Four Oaks, N.C.-based producer of chicken, seafood, and pork breaders, sauces, stone ground grits, stone ground dinner grits, corn meal, and hushpuppy, biscuit and cornbread mixes that are available through thousands of grocery stores in 37 states, as well as foodservice distributors and restaurants throughout the country. We take pride in the fact that for 200 years our traditional Southern taste has been bringing families & friends together over delicious meals using our convenient & easy to use products. "The Choice of Southern Cooks" for 200 years,
House-Autry Mills Inc's own profile description on YouTube

Are you House-Autry Mills Inc? Claim or remove this profile.

About House-Autry Mills Inc

House-Autry Mills Inc (@houseautrymills) is a North Carolina food producer founded in 1812 that uses its YouTube channel to show Southern recipes and promote its breading mixes, cornmeal, grits and hushpuppy mixes. Most uploads are short product demonstrations and recipe videos, with the earliest material dating to 2011 and the most recent upload in 2021. The channel is the brand's own, so its audience is probably made up of people already interested in its products and Southern home cooking; these are estimates based on the channel data.

The brand's work is documented on its channel and in its description, which describes the company as a producer of breaders and mixes sold through thousands of grocery stores in 37 states. Typical video views are low, with a median near 2,100, so a sponsored integration would be estimated at $150 to $250 per video. That works out to a CPM of roughly $70 to $120 per 1,000 views, well above the $10 paid-ad benchmark, so the channel suits brands seeking niche food-audience context rather than broad reach.

This channel fits food and grocery brands with Southern or breaded-coating products looking for recipe-led placements. It is less suitable for campaigns that need current, high-volume reach.

Written from House-Autry Mills Inc's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. House-Autry Mills Inc can edit or remove this page at any time.

Questions about House-Autry

How much does House-Autry Mills Inc charge for a sponsored video?

Based on a median of about 2,100 views per video, the estimated rate is $150 to $250 per sponsored video. This is an estimate from the channel's public data, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does House-Autry Mills Inc post about on YouTube?

The channel posts Southern recipe demonstrations and short product videos for its breading mixes, cornmeal, grits and hushpuppy mixes. Recent uploads include air fryer chicken tenders and Texas Pete wing breading. Uploads have been inactive since 2021.

How do I contact House-Autry Mills Inc for a brand deal?

Contact details are not listed in the channel's public email field. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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