How To Fail With Elizabeth Day
How To Fail with Elizabeth Day is hosted by Elizabeth Day, a Sunday Times bestselling author, and produced with Sony Music Entertainment. Each week she interviews notable guests about the setbacks behind their success. The show has 405 episodes on a weekly cadence, with a median length of about 56 minutes. Estimated downloads per episode are 20,000 to 80,000, implying a sponsorship rate of roughly $360 to $2,000 per host-read mid-roll ad.
Established UK interview show with 400-plus episodes and a Sony Music production team
- Rated 4.7 on Apple Podcasts from 802 ratings, with a consistent weekly release schedule.
- Guests include well-known names in publishing, comedy, television and music.
- Listeners are likely to be adults who value reflective, long-form conversation.
Brand fit report
Content
- Formats
- interview, archive re-broadcast, panel conversation
- Tone
- reflective, candid
- Language
- English
- Production
- Studio production
- Typical length
- 45 to 60 minutes
Audience
Commercial
- Brands seen
- Sony Music Entertainment
- Categories promoted
- Music and entertainment
- Affiliate links
- No
The description invites brands to email podcastadsales@sonymusic.com, but no sponsor mentions appear in the last 20 episode titles.
Suitability GARM Brand Safety Floor + Suitability
The feed is flagged explicit, and episode titles reference alcohol dependence ('I Drank Half a Bottle of Wine Every Morning') and political figures.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | forms.sonymusicfans.com/campaign/how-to-fail-uk-… |
| Apple Podcasts | podcasts.apple.com/podcast/id1407451189 |
| RSS feed | feeds.megaphone.fm/howtofail |
Benchmark score: 96 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Anthony Scaramucci - My Biggest Failure? Working For Donald Trump | 2026-10-14 | 1 h 7 min |
| Luke Evans, Sarah Solemani & Elizabeth Day: The Making of The Party | 2026-10-12 | 38 min |
| Bonnie Garmus - ‘Adoption Gave Us A Family’ | 2026-10-07 | 59 min |
| Russell T Davies - On Dr Who, Grief and Gay Representation on TV | 2026-09-30 | 57 min |
| Sir Paul Smith - ‘People In Fashion Are Insecure’ | 2026-09-23 | 52 min |
| Louise O’Neill - ‘Full Recovery Is Possible’ | 2026-09-16 | 59 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
Every success story you've ever been told is incomplete. How To Fail with Elizabeth Day is the part they leave out. Each week, Sunday Times #1 bestselling author Elizabeth Day sits down with someone extraordinary - and asks them about the moments that didn’t go according to plan and how these failures shaped them. Kate Winslet on body image. Malala Yousafzai on rewriting her story. Pamela…
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About How To Fail With Elizabeth Day
How To Fail with Elizabeth Day is a weekly interview podcast in which author Elizabeth Day talks with public figures about the failures that shaped them. According to the show's feed and website, the series has 405 episodes and typical episodes run around 56 minutes. The show is produced with Sony Music Entertainment and carries a 4.7 rating from 802 ratings on Apple Podcasts.
Episodes feature guests from literature, television, comedy, fashion and politics. The show's description says it has sold out events at the London Palladium and Sydney Opera House and holds a British Podcast Award. Audience figures are estimates, not published numbers. Based on Apple rating volume, the show likely reaches around 20,000 to 80,000 listeners per episode, with a majority of listeners in the United Kingdom.
No sponsors appear in the recent episode titles. The show's feed invites brands to contact Sony Music's podcast advertising team. Host-read mid-roll placements are estimated at roughly $360 to $2,000 per episode. Brands in publishing, premium consumer goods and wellbeing are the most natural fit.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How To Fail With Elizabeth Day can edit or remove this page at any time.
Questions about How To Fail With Elizabeth Day
How much does How To Fail with Elizabeth Day charge for a podcast sponsorship?
Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is roughly $360 to $2,000. The rate is an estimate derived from Apple rating volume and the show's profile, not a published price.
What is How To Fail with Elizabeth Day about?
The show is an interview series in which Elizabeth Day talks with well-known guests about the setbacks and mistakes behind their careers. It has 405 episodes and releases weekly.
How do I contact How To Fail with Elizabeth Day about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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