ICA (@ica), a Swedish grocery chain channel from Sweden, posts ICA's TV commercials and short comedy spots starring recurring characters Stig, Ulf and Jerry. The channel has about 46,200 subscribers and a median of roughly 781,000 views per video, uploading about 14 videos per quarter. Sponsored integrations are not relevant here, as the brand is the publisher; no third-party rate is set.
Swedish grocery brand channel with recurring characters and roughly 780,000 median views
- Median of about 781,000 views per video across 30 recent uploads
- Around 50 uploads in the last 365 days, mostly 15 and 30 second spots
- Channel is the brand's own; no third-party sponsorships to book
Brand fit report
Content
- Formats
- short sketch commercials, recurring character series, 15 and 30 second spots
- Tone
- playful, lighthearted
- Language
- Swedish
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- ICA
- Categories promoted
- grocery retail
- Affiliate links
- No
The channel is the brand's own account; videos such as "v.42 Mellan hyllorna" are ICA reklamfilm (ICA advertising films) with links to handla.ica.se.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
A title such as "v.37 Tala inte om valet!" (Don't talk about the election!) touches on a political theme in passing, though the content is a grocery commercial.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 73 / 100
Public rule, same for everyone. How it works.
Recent videos
▶v.42 Mellan hyllorna · 974k views
▶v.41 Ulfs mamma (Rosa Bandet) - 15s · 868k views
▶v.41 Ulfs mamma (Rosa Bandet) · 556k viewsLast three uploads, latest 4 days ago.
Välkommen till ICAs YouTube-kanal! Här hittar du bland annat våra reklamfilmer och mycket annat gott. Här finns vi också: https://www.ica.se https://www.facebook.com/ICA https://www.instagram.com/icasverige
About ICA
ICA's YouTube channel (@ica) publishes the grocery chain's television commercials and short comedy sketches, many featuring the recurring characters Stig, Ulf and Jerry. Uploads run roughly weekly, with most videos under 60 seconds and a median of about 781,000 views per video, based on public channel data.
The audience is estimated to be mostly Swedish viewers across adult age groups, drawn to the characters and weekly offers. Commercial intent is moderate because many videos link to ICA's online shop and recipe pages.
Because the channel belongs to ICA itself, it is not a creator partnership. Brands looking for Swedish creators to reach this audience would need to book independent creators separately, and paid ads on this type of content are typically priced at $10 to $30 CPM.
Written from ICA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ICA can edit or remove this page at any time.
Questions about ICA
How much does ICA charge for a sponsored video?
ICA's channel is the grocery brand's own advertising account, not a creator, so it does not sell sponsored placements. Creator rates on Starbooked are estimated at $20 to $35 per 1,000 median views for long-form channels, which compares with $10 to $30 CPM for typical paid ads.
What does ICA post about on YouTube?
ICA posts its Swedish TV commercials, mostly 15 and 30 second spots, along with short comedy sketches featuring the recurring characters Stig, Ulf and Jerry. Many videos promote weekly offers and link to the online shop and recipes on ica.se.
How do I contact ICA for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but ICA's own channel is not listed as a creator available for sponsorships.
Similar creators
YouTube and other creators in grocery retail, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
롯데마트@lottemart_kr · KR | grocery retailkorean recipes | 34k | 350k | $1400–2800 | 87 |
Lidl Lietuva@lidllietuva · LT | grocery retaillithuanian retail | 8.5k | 189k | $760–1510 | 54 |
Supermercados GADIS@gadis.supermercados · ES | grocery retailgalician food | 19k | 357 | $150–250 | 36 |