ieatishootipost
Dr Leslie Tay (@ieatishootipost), a Singapore-based food creator, makes hawker food reviews and home-cook recipes with his wife Lisa, reaching about 72,300 subscribers with a median of roughly 5,900 views per video. The channel uploads around one video a week, and sponsored integrations are quoted at $150 to $1,100 per video. A distinctive detail is that Dr Tay still practises as a GP at his clinic in Tampines.
Singapore food reviews with a loyal, long-running local audience since 2006
- Roughly 72,300 subscribers and a median of about 5,900 views per video
- Around 50 uploads in the past year, about one a week
- Recent sponsored food trails with Citi, Grab and Esso show repeat brand fit
Brand fit report
Content
- Formats
- restaurant review, recipe tutorial, travel guide
- Tone
- warm, informative
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 3 to 8 minutes
Audience
Commercial
- Brands seen
- CitiGrabEssoFood RepublicXin Cuisine
- Categories promoted
- credit cards, food delivery, fuel, food court and restaurant promotions
- Affiliate links
- No
'Elevate your dining experiences at these 3 restaurants with Citi Gourmet Pleasures' and 'Cooking 3 Dishes in just 20 minutes!' (Esso LP) carry sponsor credits, while 'Grab 5-Star Eats - The Fishball Noodle Edition' is tied to a Grab campaign.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flags; the content is restaurant reviews, recipes and travel, with no adult, drug or violence themes in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Best Pizzas in Singapore's Coolest Neighbourhood - FORNO DI · 4.1k views
▶Try this comforting Samgyetang recipe · 57k views
▶Elevate your dining experiences at these 3 restaurants with · 3.5k viewsLast three uploads, latest 1 days ago.
If you love food, this is the right channel for you! Join us, Dr Leslie Tay and his wife Lisa as we discover good eats around Singapore & on our travels. As a home chef, Les loves to re-create our favourite hawker and classic dishes. His recipes are tried and tested and are suitable for home cooks. Subscribe to our channel for good food and recipes! Happy Eating and Happy Cooking! Dr Leslie is still a practicing doctor at his private GP clinic in Tampines Central CC. Lisa is now actively managing ieatishootipost content across all our platforms. Keep in touch with us: 📝 Reviews and Recip
About ieatishootipost
ieatishootipost is the YouTube channel of Dr Leslie Tay and his wife Lisa, who review Singapore hawker stalls and restaurants and share tested home-cook recipes. The channel, which also runs a food blog at ieatishootipost.sg according to the creator's website, posts mostly 3 to 8 minute videos and roughly one upload a week. Viewers are mostly Singapore residents, estimated to skew 35 and older, with a substantial share of women.
The channel has about 72,300 subscribers and a median of roughly 5,900 views per video. Recent sponsored work includes food trails with Citi, Grab and Esso. Rates are estimated at $20 to $35 per 1,000 median views for long-form content, which is roughly $150 to $250 at the median and up to about $1,100 at the highest-performing uploads, and that CPM compares with $10 to $30 for paid ads.
This channel suits food delivery, card and food court brands that want Singapore-specific credibility.
Written from ieatishootipost's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ieatishootipost can edit or remove this page at any time.
Questions about ieatishootipost
How much does Dr Leslie Tay charge for a sponsored video?
Based on a median of about 5,900 views, the estimated rate is $150 to $250 per sponsored video, and higher-performing uploads can justify up to about $1,100. Rates are estimates from the channel's view data. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does ieatishootipost post about on YouTube?
The channel reviews hawker centre stalls, restaurants and food courts in Singapore, and shares tested home-cook versions of favourite dishes. It also covers travel food trips, such as recent episodes on Penghu and Tasmania.
How do I contact Dr Leslie Tay for a brand deal?
Contact details unlock on Starbooked for $0.80 per lookup. Boosted creators can be booked through Starbooked directly, and the creator's website lists social links for enquiries.
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