The Lost Ojisan
Ghib Ojisan (@thelostojisan), a Japanese creator based in Singapore, makes food reviews, city tours and live-streamed travel vlogs. The channel has about 53,300 subscribers and a median of roughly 61,000 views per video, with about 34 uploads a year. Sponsored integrations are quoted at $1,200 to $2,100 per video.
Singapore food reviews with a Japanese perspective and steady, engaged viewers
- Median views of about 60,600 per video, with a 90th percentile near 132,000
- Engagement rate of 1.2 percent across the last 30 videos, with frequent comments on restaurant and mall reviews
- Recent sponsors include Saily, NordVPN and meiji, so brand integrations are already part of the format
Brand fit report
Content
- Formats
- restaurant reviews, food court tours, live-streamed vlogs, shopping mall tours
- Tone
- enthusiastic, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 25 minutes
Audience
Commercial
- Brands seen
- SailyNordVPNmeijiChikuyotei
- Categories promoted
- mobile data and VPN, confectionery, restaurants
- Affiliate links
- No
The description of 'I Visit Singapore's BIGGEST Food Festival!!' includes a Saily data plan discount code, and 'This fair by meiji' is a sponsored Meiji promotion.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in recent titles; the videos are food reviews, malls and attractions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 70 / 100
Public rule, same for everyone. How it works.
Recent videos
▶I Tested Singapore's FIRST Biryani · 60k views
▶I Finally Try the VIRAL Burger in Singapore · 146k views
▶I Tested Tokyo's Cheapest Sushi Omakase (singaporean will go · 52k viewsLast three uploads, latest 9 days ago.
The Lost Ojisan is a live-stream & unedited channel run by Ghib Ojisan, a Japanese YouTuber living in Singapore. Join me, as I travel the world and discover delicious food & sceneries on this live-streaming channel. ■For More Exclusive Content: - Instagram: https://www.instagram.com/ghibli_ojisan/ - Twitter: https://twitter.com/ghibli_ojisan - Main Channel: https://www.youtube.com/c/ghib-ojisan
About The Lost Ojisan
The Lost Ojisan is the YouTube channel of Ghib Ojisan, a Japanese creator living in Singapore who posts food reviews, food festival tours, mall visits and live-streamed travel vlogs. Videos are mostly 8 to 25 minutes long and are shot on camera by the host, with a focus on Singapore's newest restaurants, food courts and events.
The channel has about 53,300 subscribers and 546 uploads, with a median of about 61,000 views per video over the last 30 uploads. The audience is estimated to be mostly English-speaking adults in Singapore and nearby Malaysia, likely aged 25 to 34. These figures are estimates based on the channel's content and metrics.
Brand work includes Saily, NordVPN, meiji and Chikuyotei. Sponsored share is about 16 percent of recent uploads. A typical integration is quoted at $1,200 to $2,100 per video, which is a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 for paid ads. Food, telecom and snack brands in Singapore should consider booking.
Written from The Lost Ojisan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Lost Ojisan can edit or remove this page at any time.
Questions about The
How much does Ghib Ojisan charge for a sponsored video?
Based on a median of about 60,600 views and a CPM of $20 to $35, a sponsored integration is estimated at $1,200 to $2,100 per video. Exact rates depend on the format and the brief.
What does Ghib Ojisan post about on YouTube?
The channel focuses on food reviews in Singapore, including restaurants, food courts and food festivals, along with mall tours, attraction visits and live-streamed travel vlogs. Most videos are presented in English by a Japanese host.
How do I contact Ghib Ojisan for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before you reach out.
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