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IEL Nacional (@ielnacional) is the Brazilian YouTube channel of the Instituto Euvaldo Lodi, the CNI-linked body covering talent, internships and executive education. With about 3,600 subscribers and median views near 220, it posts roughly 9 videos a year, mostly short clips. Sponsored integrations are estimated at $150 to $250 per video; the channel has no sponsorships on record.

Why brands book IEL

Institutional career and education channel reaching Brazilian industry professionals and students

  • About 3,630 subscribers and 203,000 lifetime views across 143 videos
  • One Shorts-led clip reached 113,627 views in July 2025, well above the channel median of 219
  • Shorts make up 53 percent of uploads, so sponsored Shorts are priced at $4 to $8 per 1,000 median views
Best forexecutive education enrollmentinternship and graduate recruitment campaigns
Watch forMedian views are very low and recent event uploads show little traction, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Education55%
Business30%
Careers15%
Formats
event recap clips, short explainer videos, long-form event broadcasts
Tone
informative, formal
Language
Portuguese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 2 to 3 hours for event broadcasts

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to apply for IEL internship and talent programswhat executive education courses cost and when they runhow to prepare for industry career and interview questions
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
55%women
45%men
Countries
🇧🇷 Brazil95%
🇺🇸 United States2%
🇪🇸 Spain1%
LanguagesPortuguese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
professional education, internship recruitment
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is institutional career and education material with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.6k2198
Instagram–––

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days8 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2 days ago.

Fique por dentro de todas as iniciativas do Instituto Euvaldo Lodi, uma iniciativa da Confederação Nacional da Indústria Talentos para a indústria, estágios, gestão empresarial, cursos, capacitação e educação executiva para todos os momentos da sua carreira. 📲 Se conecte com o IEL Facebook: https://www.facebook.com/IELbr Linkedin: https://www.linkedin.com/company/iel-nacional Instagram: https://www.instagram.com/ielbr/
IEL Nacional's own profile description on YouTube

Are you IEL Nacional? Claim or remove this profile.

About IEL Nacional

IEL Nacional (@ielnacional) is the YouTube channel of the Instituto Euvaldo Lodi, an initiative of the Confederação Nacional da Indústria in Brazil. The channel posts career talks, internship notices, executive education recaps and event broadcasts in Portuguese. It uploads about nine videos a year, and roughly half are YouTube Shorts under a minute.

The audience is estimated to be Brazilian students and industry professionals, skewing toward ages 25 to 34. Viewership is small: the channel has about 3,600 subscribers and a median video views figure around 220, though one 2025 Shorts clip passed 113,000 views. These are estimates from public metrics, not verified demographics.

The channel has no brand sponsorships on record. Based on median views, a sponsored Shorts integration would sit at $150 to $250 per video, which is a fraction of the $10 CPM typical of paid ads. Brands in executive education or recruitment seeking Portuguese-speaking industry audiences should consider it.

Written from IEL Nacional's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. IEL Nacional can edit or remove this page at any time.

Questions about IEL

How much does IEL Nacional charge for a sponsored video?

Based on its median views, a sponsored integration on IEL Nacional is estimated at $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views for long-form content or $4 to $8 for Shorts. This is a computed estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does IEL Nacional post about on YouTube?

IEL Nacional posts about careers, internships, executive education and industry talent programs in Portuguese. Content includes short explainer clips on soft skills and recruitment, plus recordings of events such as the Prêmio IEL de Talentos and career congresses. Most uploads are Shorts under one minute.

How do I contact IEL Nacional for a brand deal?

Contact details for IEL Nacional unlock on Starbooked for $0.80. The channel links to its Instagram, Facebook and LinkedIn pages, which are public. Boosted creators can be booked through Starbooked directly.

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