Starbooked

イジリーチャンネル

@ijiri_channel · JP · JA

Ijiri Channel (@ijiri_channel) is run by Japanese creator Ijiri Okada, who posts about vintage toys and sofubi (soft vinyl figures) in Japanese. The channel has about 50,300 subscribers and a median of roughly 14,800 views per video, with about 50 uploads a year. A sponsored integration is estimated at $300 to $500 per video.

Why brands book イジリーチャンネル

Japanese vintage toy collector with 50,000 subscribers and 14,800 median views

  • Median of about 14,800 views per video across roughly 50 uploads a year
  • Recent uploads reached 132,000 and 74,000 views, showing breakout potential
  • Sponsored integration estimated at $300 to $500 per video, about $20 to $35 CPM
Best forcollectible toy launchesretro hobby brandsJapan-focused campaigns
Watch forAudience is almost entirely Japanese-speaking; no sponsored history, so brand-fit will need testing.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Shopping20%
Pop Culture10%
Formats
unboxing and haul videos, auction and store visits, event and convention coverage
Tone
enthusiastic, playful
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
15 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy rare sofubihow to value vintage toyswhich convention or auction items are worth buying
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan92%
🇺🇸 United States3%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
collectible toys
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description lists a contact email for business inquiries.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover collectible toys, auctions and conventions, and a horror-themed Mandarake auction ('怖すぎた') is mild, with no concerning content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube50k15k29

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers37 / 50
Activity Uploads in the last 90 days29 / 30
Reach Followers on the main platform10 / 20

Recent videos

▶【岡田家の倉庫】開けたら大量の〇〇が出てきた！！！ · 12k views▶【ガチ神引き】過ぎて一同ドン引き・・・ · 18k views▶【まんだらけ】でまさかの超美品のソフビが！！！ · 36k views

Last three uploads, latest today.

イジリー岡田の懐かし玩具やソフビ/レトロなものを余すことなくお伝えしていきます！ 配信：不定期 お問い合わせ: info.ijiri.okada@gmail.com
イジリーチャンネル's own profile description on YouTube

Are you イジリーチャンネル? Claim or remove this profile.

About イジリーチャンネル

Ijiri Channel is a Japanese YouTube channel run by Ijiri Okada, who posts about vintage toys, sofubi and retro collectibles. The channel has about 50,300 subscribers and 492 videos, and according to the creator's website (horipro.co.jp profile), Okada is a Horipro-affiliated talent. Videos are mostly long-form, typically 15 to 35 minutes, and include unboxings, auction visits and convention coverage.

The audience is estimated to be mainly Japanese adult collectors, with men making up most viewers. Median views sit around 14,800 per video, and a few uploads have passed 100,000 views. Commercial activity on the channel is minimal, with no sponsorships detected in recent videos.

Brands in toy, collectible and hobby categories may find this channel useful for reaching engaged Japanese collectors. At an estimated $300 to $500 per video, the cost works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.

Written from イジリーチャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. イジリーチャンネル can edit or remove this page at any time.

Questions about イジリーチャンネル

How much does Ijiri Okada charge for a sponsored video?

Based on a median of about 14,800 views per long-form video, a sponsored integration is estimated at $300 to $500 per video, or $20 to $35 per 1,000 views. Rates are an estimate and not a published price list.

What does Ijiri Okada post about on YouTube?

The channel covers vintage toys, sofubi soft vinyl figures and retro collectibles. Content includes unboxings of auction purchases, visits to stores such as Mandarake, and reports from toy conventions like Wonfes, all in Japanese.

How do I contact Ijiri Okada for a brand deal?

The channel description lists a business contact email. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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