Starbooked

Titta and Thomas Halloran, @ikilomalla, are a family vlogging channel from Kotka, Finland, covering family life, house renovation, and garden projects. The channel has about 50,300 subscribers and 20,900 median views per video, with roughly two uploads a month. Sponsored videos are priced at about $650 to $730 each, per the channel's rate rule.

Why brands book IKILOMALLA

Finnish family channel reaching parents of young children with renovation and home content

  • Median of 20,883 views per long-form video across the last 30 uploads
  • Recent sponsored videos cover home products, garden, travel and energy
  • Website says the audience is mainly Finnish women aged 18 to 44 (creator claim, not verified)
Best forhome and garden productsfamily travel and local tourismhousehold appliances and energy services
Watch forUploads run about twice a month, and creator-stated audience figures are not independently verified.

Brand fit report

Content

Topics, IAB taxonomy
Family45%
Home & Garden35%
Travel10%
Business & Finance10%
Formats
daily vlog (My Day / My Weekend), house tour, Q&A, product review
Tone
warm, candid
Language
FI
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
20 to 40 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement3.4%
Likes and comments per view on recent videos
Audience asks abouthow the family handles house projects and renovation costswhich products and services they used in their homehow they manage life with three young children and a cat
Age
10%18-24
45%25-34
35%35-44
10%45+
Gender
75%women
25%men
Countries
Finland95%
🇸🇪 Sweden2%
Other3%
LanguagesFinnish 97%Other 3%

Commercial

14%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
ScanofficeAconWitt FinlandRoborockKivikangasgoSaimaaVilla BlackwoodXploraKotkan kaupunkiPukkilan kuntaHaminan kaupunkiMosquito MagnetEläinklinika Tassula
Categories promoted
home improvement, home appliances, travel and tourism, pet care, energy, health and fitness
Affiliate links
No

The video 'ESITELLÄÄN MEIDÄN MOSQUITO MAGNET HYTTYSANSA (MY DAY)' is labeled as a commercial collaboration with a giveaway.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Channel descriptions state the videos are suitable for the whole family; recent titles deal with health scares and a relative's death, handled in a personal tone.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube50k21k2
Instagram–––
TikTok–––

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 20 days ago.

Olemme kotkalainen lapsiperhe ja asumme omakotitalossa Kymijoen rannalla. Meidän perheeseen kuuluvat reilu kolmekymppiset vanhemmat Titta ja Thomas sekä kolme tytärtä. Videoidemme aiheet liittyvät tavalliseen lapsiperhearkeen, omakotitaloasumiseen ja remontointiin, yrittäjyyteen ja lapsiperhematkailuun. Julkaisemme videoita viikoittain ja videomme sopivat katsottavaksi koko perheelle. Olemme videotoimistoyrittäjiä ja somealan ammattilaisia eli teemme videoita sekä vaikuttajamarkkinointia työksemme. SEURAA SOMESSA 💗 Instagram: ikilomalla - https://www.instagram.com/ikilomalla/ 💗 Tiktok: ikil
IKILOMALLA's own profile description on YouTube

Are you IKILOMALLA? Claim or remove this profile.

About IKILOMALLA

IKILOMALLA is a Finnish family vlogging channel run by Titta and Thomas Halloran, a couple in their thirties who live with three daughters in a detached house on the Kymijoki riverbank in Kotka. Per the channel description, the videos cover everyday family life, house renovation, garden projects, family travel and their own video and influencer marketing work. The channel posts on a weekly schedule in its description, although the last 365 days show about 12 uploads, and its content is in Finnish.

The channel reaches about 50,300 subscribers, with a median of roughly 20,900 views per long-form video. Based on the Finnish-language content and the creators' website, the audience is probably mostly Finnish parents and homeowners, weighted toward women aged 25 to 44; these are estimates, not platform data. Brand work includes home appliances, garden products, energy contracts, travel and local tourism. Rates are an estimated $650 to $730 per sponsored video at $20 to $35 CPM, compared with $10 to $30 CPM for paid ads, so the channel suits brands that want an engaged family audience rather than a cheap impression.

Brands that sell home, garden, family travel or household services, and that can work with a Finnish-speaking creator, should consider IKILOMALLA.

Written from IKILOMALLA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. IKILOMALLA can edit or remove this page at any time.

Questions about IKILOMALLA

How much does IKILOMALLA charge for a sponsored video?

Based on the channel's median of about 20,900 views per long-form video, the estimated rate is $650 to $730 per sponsored video at $20 to $35 per 1,000 median views. Exact pricing comes from the creators; contact details unlock on Starbooked for $0.80.

What does IKILOMALLA post about on YouTube?

IKILOMALLA posts Finnish family vlogs about everyday life with three daughters, house renovation, garden work, the purchase of a cat, family travel and sponsored product videos. Most videos run 20 to 40 minutes.

How do I contact IKILOMALLA for a brand deal?

The channel lists ikilomalla@gmail.com for commercial collaborations and influencer marketing. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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