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Inside Games News and Podcasts

Podcast · youtube.com/insidegames · EN
Hosted by Lawrence Sonntag

Inside Games News and Podcasts, hosted by Lawrence Sonntag with co-host Bruce, covers video game industry news, business and commentary. The show has 706 episodes published roughly daily, with median episodes around 16 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of about $90 to $630 per host-read mid-roll.

Why brands sponsor Inside Games News and Podcasts

Daily gaming industry news with a loyal, highly rated core audience

  • 706 episodes published almost every day since 2019, with a steady cadence.
  • Apple Podcasts rating of 4.9 from 155 ratings, with most reviews at five stars.
  • Covers major releases and industry controversies, suiting games, hardware and entertainment brands.
Best forgaming hardware and accessoriesgame subscriptions and digital storefrontsgaming-adjacent entertainment brands
Watch forAudience size is estimated from ratings, not published downloads, and sponsorship history is not visible.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Business News15%
Formats
co-hosted commentary, news roundup
Tone
opinionated, conversational
Language
English
Production
Clean, edited audio
Typical length
11 to 22 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 155 Apple ratings (band 50 to 200 mapped to 2,000 to 8,000, shifted up to 5,000 to 25,000 given the 200-to-1,000 band signal of a daily show with 706 episodes, Podcast Index popularity 9 and a 2019 start), plus daily cadence.
Audience asks aboutWhat is happening with GTA 6 and its release?Which game studios are facing layoffs or changes?How is AI affecting the games industry?
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
30%women
70%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the feed shows no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover industry controversies such as layoffs and AI backlash without explicit flags; explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

Bruce and Lawrence are here to bravely defend games from all threats without and within.
Inside Games News and Podcasts's own show description from the podcast feed

Do you make Inside Games News and Podcasts? Claim or remove this page.

About Inside Games News and Podcasts

Inside Games News and Podcasts is a daily video game industry news show hosted by Lawrence Sonntag, with Bruce as co-host, according to the show's RSS feed. The feed lists 706 episodes since October 2019, with recent episodes running from about 11 to 22 minutes. Topics include GTA 6, studio layoffs, AI in game development and platform business decisions.

The show is published on Anchor and promoted on YouTube under the insidegames handle. Apple Podcasts shows 155 ratings with an average of 4.9 and updates listed as daily. Listener figures are estimates only: the show has an estimated 5,000 to 25,000 downloads per episode based on the rating count and cadence. No sponsors are visible in the feed.

The show suits gaming hardware, digital storefronts and gaming-adjacent entertainment brands looking for a daily, engaged audience. An estimated host-read mid-roll costs about $90 to $630 per episode, depending on the audience estimate.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Inside Games News and Podcasts can edit or remove this page at any time.

Questions about Inside Games News and Podcasts

How much does Inside Games News and Podcasts charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $630. Exact rates depend on the show and must be confirmed directly with the host.

What is Inside Games News and Podcasts about?

It is a daily video game industry news and commentary show hosted by Lawrence Sonntag with co-host Bruce. Episodes cover game releases, studio news, layoffs, AI in games and platform business decisions.

How do I contact Inside Games News and Podcasts about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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