Starbooked

Unlocked

Hosted by Ryan McCaffrey

Unlocked, from IGN and Geek Media, is a weekly Xbox news and discussion podcast hosted by Ryan McCaffrey with rotating expert guests. It covers consoles, PC, Game Pass and cloud gaming. The show has 798 episodes, typical length near 78 minutes, and estimated 20,000 to 80,000 downloads per episode. Estimated rate is $360 to $2,000 per episode.

Why brands sponsor Unlocked

Weekly Xbox audience of engaged gamers hearing news and debate from IGN

  • Nearly 800 episodes with a steady weekly cadence since 2009
  • Apple Podcasts rating of 4.4 from 2,798 ratings
  • Recent episodes run 70 to 95 minutes, giving room for host-read mid-roll placements
Best forvideo game publishersgaming hardware and accessoriesPC and streaming tech brands
Watch forDownload figures are estimates from ratings and show signals, not published numbers.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming80%
Technology & Computing15%
News & Politics5%
Formats
co-hosted panel discussion, news commentary, event recap
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
70 to 95 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 2,798 ratings (the 1,000 to 5,000 band), with a long-running weekly show, IGN network backing and high Podcast Index popularity.
Audience asks aboutIs Xbox still committed to its consoles?What do the latest Game Pass changes mean?When will upcoming Xbox games like Gears of War: E-Day release?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
IGNGeek Media
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only the IGN and Geek Media network.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover game news, reveals and industry business such as pricing and studio changes, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 18 days ago, a new one about every 7 days.

These days, practically everything is an Xbox, and Xbox fans deserve to celebrate their passion for Xbox everywhere. Unlocked is the definitive Xbox podcast, hosted by Ryan McCaffrey alongside a panel of expert guests. Each week, they dive deep into breaking Xbox news, exclusive game reveals, and heated debates on the future of Xbox—covering everything from consoles and PC to Game Pass and cloud…
Unlocked's own show description from the podcast feed

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About Unlocked

Unlocked is a weekly Xbox podcast from IGN and Geek Media, hosted by Ryan McCaffrey alongside rotating expert guests, according to the show's feed and Apple Podcasts listing. Each episode covers breaking Xbox news, game reveals, Game Pass, cloud gaming and PC, with recent episodes running roughly 70 to 95 minutes. The show has 798 episodes on record, with Apple Podcasts listing 2,798 ratings at an average of 4.4.

Based on ratings and show signals, the audience is estimated at 20,000 to 80,000 downloads per episode, skewing toward adult gamers in the United States and United Kingdom. The feed names no sponsors in its recent episodes.

At the estimated range, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Video game publishers, gaming hardware brands and PC tech companies are the best fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Unlocked can edit or remove this page at any time.

Questions about Unlocked

How much does Unlocked charge for a podcast sponsorship?

Estimated rates for a host-read mid-roll are roughly $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads. Final pricing depends on placement and the show's own terms.

What is Unlocked about?

Unlocked is a weekly Xbox podcast from IGN and Geek Media that covers Xbox news, game reveals, Game Pass, cloud gaming and PC gaming, hosted by Ryan McCaffrey with guests.

How do I contact Unlocked about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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