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Intelligence Squared is a debate and talks podcast from the Intelligence Squared organisation, featuring live events and interviews with writers, scientists, policymakers and commentators. It has about 1,000 episodes in its feed, updated roughly every 1.5 days, with median length near 54 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode.

Why brands sponsor Intelligence Squared

Reach a high-income, well-educated listener base through debates on ideas and current affairs

  • Daily feed with over 1,000 episodes and a long back catalogue of live debates
  • Apple Podcasts rating of 4.3 from 728 ratings, with a broad popularity score on Podcast Index
  • Median episode length near 54 minutes, which suits a host-read mid-roll
Best forB2B servicesfinancial and investment productsbooks and education
Watch forThe show is membership-funded and has no visible sponsors, so audience numbers are estimated and sponsor fit must be tested.

Brand fit report

Content

Topics, IAB taxonomy
Politics35%
Books and Literature20%
Science15%
Business and Finance15%
Society15%
Formats
live event recording, panel debate, interview
Tone
analytical, formal
Language
English
Production
Studio production
Typical length
40 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 728 Apple ratings across a show with 1,000+ episodes since 2022, a high Podcast Index popularity score of 9 and a daily update cadence, adjusted up for the 2022 start.
Audience asks aboutWhat do leading thinkers think about current events?Which arguments hold up in a live debate?What are the ideas shaping the future?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom50%
🇺🇸 United States30%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links to a membership page offering ad-free podcasts and supporter perks, and no sponsor mentions appear in the recent titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover politics, war and conflict (for example 'Britain's War in Palestine' and 'Trump, Putin and the New Age of Conquest'), which is editorial content rather than graphic material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

Ideas shape the world. Intelligence Squared brings you the conversations that explain them. In every episode, we bring together leading thinkers, writers, scientists, policymakers and entrepreneurs, to challenge assumptions, test ideas and debate the questions shaping our future. If you want to think more clearly about the world and where it's heading, you're in the right place. If you’d like to…
Intelligence Squared's own show description from the podcast feed

Do you make Intelligence Squared? Claim or remove this page.

About Intelligence Squared

Intelligence Squared is a podcast from the Intelligence Squared organisation, which stages live debates, talks and discussions in the UK and internationally. The feed lists roughly 1,000 episodes, updated about every 1.5 days, with a median episode length of around 54 minutes. The show's website describes the organisation as a leading forum for agenda-setting debates and says it attracts approximately one million plays and downloads per month.

The Apple Podcasts listing shows a 4.3 average rating from 728 ratings. Listeners are estimated to be concentrated in the UK and United States, skewing toward adults aged 35 and over, though these shares are estimates and not measured data. No sponsors are named in the feed, and the show's funding is linked to a membership scheme offering ad-free episodes.

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would typically cost $90 to $625 per episode. The show suits brands seeking a thoughtful, high-income audience, such as financial services, education and book publishers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Intelligence Squared can edit or remove this page at any time.

Questions about Intelligence Squared

How much does Intelligence Squared charge for a podcast sponsorship?

Estimated downloads of 5,000 to 25,000 per episode put a host-read mid-roll at about $90 to $625 per episode, based on Starbooked's rate rule. Actual pricing depends on the sponsor and placement.

What is Intelligence Squared about?

Intelligence Squared is a podcast of live debates, talks and interviews with writers, scientists, policymakers and commentators on politics, ideas and culture.

How do I contact Intelligence Squared about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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