Intentional Leader with Cal Walters
Cal Walters (@intentionalleader_calwalters) is a US-based leadership educator, lawyer and combat veteran who hosts the Intentional Leader podcast. The channel has about 15,400 subscribers and a median of 688 views per video, with roughly one upload every two to four weeks. Sponsored integrations are estimated at $150 to $250 per video.
Reach a leadership-focused audience with clean, professional, long-form conversations
- About 15,400 subscribers and 704,256 lifetime views across 76 videos
- Median episode runs about 51 minutes, enough time for a full integration
- Median of 688 views per video; a $150 to $250 integration is priced below typical CPM for this size
Brand fit report
Content
- Formats
- long-form podcast interview, short clip excerpt, guest conversation
- Tone
- thoughtful, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 45 to 60 minutes for interviews, under 90 seconds for clips
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- leadership training, coaching services, books and newsletters
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; videos promote the creator's own Intentional Leader Lab and coaching offers and guest books.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is professional leadership discussion; the channel notes that views do not represent the Department of Defense or US Army, and no flagged titles were found.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 15k | 688 | 2 |
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶The Secret to Becoming an Unforgettable Speaker with Eva Ros · 341 viewsLast three uploads, latest 42 days ago.
Welcome to Intentional Leader with Cal Walters! I’m Cal Walters—a husband, father, lawyer, combat veteran, and leadership professor. My passion is helping leaders grow and reach their God-given potential at home, work, and in communities. Join me and become a more impactful leader. I help new and experienced leaders quickly gain wisdom, clarity, and courage. Disclaimer: The views expressed on this channel are those of the host and the participants and do not represent the official policy, position, or endorsement of the Department of Defense, the US Army, the US Army JAG Corps, or the US Go
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About Intentional Leader with Cal Walters
Intentional Leader with Cal Walters is a long-form podcast run by Cal Walters, a lawyer, combat veteran and leadership professor based in the United States. The channel publishes interview episodes with leadership authors, coaches and former military officers, along with shorter clips cut from those conversations. Recent guests have included Patrick Lencioni, Geoff Woods and General Stan McChrystal.
The audience is estimated to be mostly working professionals and emerging managers in the United States, skewing toward adults aged 25 to 44. Estimates are based on channel topics and comments rather than platform analytics. Median views are about 688 per video, with an upload pace of roughly one video every two to four weeks.
Sponsored integrations are estimated at $150 to $250 per video, based on the $20 to $35 CPM range for long-form content applied to median views. That is above the $10 typical for paid ads at the same audience size, so brands should compare on audience fit rather than raw CPM. Leadership training, books and productivity tools fit this channel best.
Written from Intentional Leader with Cal Walters's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Intentional Leader with Cal Walters can edit or remove this page at any time.
Questions about Intentional
How much does Cal Walters charge for a sponsored video?
Based on the channel's median of about 688 views per video, a sponsored integration is estimated at $150 to $250 per video. This is a rough estimate from public data, not a published rate card. Confirm current pricing directly with the creator before planning a campaign.
What does Cal Walters post about on YouTube?
Cal Walters posts long-form interviews on his Intentional Leader podcast with leadership authors, coaches and military leaders. Topics include leadership development, building teams, overcoming fear and personal growth. He also publishes short clips taken from those conversations, typically under two minutes.
How do I contact Cal Walters for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel lists a business email in its description for inquiries.
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