The Irish National Lottery channel (@irishnationallottery), based in Ireland, publishes long-form Telly Bingo draw recordings hosted by Declan Buckley and Nuala Carey. With about 11,100 subscribers and roughly 570 median views, it posts about 39 videos per quarter. Sponsored integrations would cost $150 to $250 per video; this is an official operator channel with no sponsors.
Official Irish lottery channel with steady, brand-safe viewership in Ireland
- About 11,100 subscribers and roughly 570 median views per upload
- Around 39 uploads in the last 90 days gives consistent weekly visibility
- Zero sponsored content to date, so a first integration would stand out
Brand fit report
Content
- Formats
- live draw recording, game show episode
- Tone
- neutral, informational
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 11 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are routine Telly Bingo draw recordings with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 11k | 571 | 39 |
Benchmark score: 39 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Telly Bingo 16/10/2026 · 361 views
▶Telly Bingo 15/10/2026 · 373 views
▶Telly Bingo 13/10/2026 · 519 viewsLast three uploads, latest 2 days ago.
Official account of the Irish National Lottery. (For support call: 01 889 1000 or support@lottery.ie) All players must be aged 18 or over
About IrishNationalLottery
The Irish National Lottery channel is the official YouTube presence of the Irish National Lottery operator. It posts long-form recordings of Telly Bingo draws, typically between 11 and 12 minutes, with hosts Declan Buckley and Nuala Carey. Uploads are frequent, with about 39 in the last 90 days, and the channel has roughly 11,100 subscribers.
The audience is estimated to be mostly Irish, skewing toward older adults who play the lottery and bingo. Viewer engagement is low in likes and comments, with median views near 570 per video, which suggests a passive, returning viewership rather than a discussion community.
Brands in regulated or responsible-play categories may find this channel useful. At an estimated $20 to $35 CPM (per 1,000 median views) the integration cost would sit at $150 to $250 per video, which is high relative to typical $10 to $30 paid ad CPMs, so it suits campaigns valuing trust and local reach.
Written from IrishNationalLottery's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. IrishNationalLottery can edit or remove this page at any time.
Questions about IrishNationalLottery
How much does Irish National Lottery charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on about 570 median views and a $20 to $35 CPM. Sponsored content is not currently offered or seen on the channel, so the rate is an estimate only. Confirm terms directly with the channel before booking.
What does Irish National Lottery post about on YouTube?
The channel posts recordings of Telly Bingo draws hosted by Declan Buckley and Nuala Carey, usually about 11 to 12 minutes long. Uploads run several times a week. Content is official lottery programming for Irish players.
How do I contact Irish National Lottery for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so direct outreach may be needed. Support contacts listed publicly are for player support, not partnerships.
Similar creators
YouTube and other creators in lottery, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Loto-Québec@lotoquebec · CA | gaming corporatequebec employer branding | 5.4k | 349 | $150–250 | 10 |