Starbooked

Irina, handle @irishu527, is a Russian language teacher and bilingual parenting educator based in Mexico who runs the Irish U channel. She posts mostly short vertical clips on literacy, Russian grammar and raising bilingual children, reaching about 83,300 subscribers with a median of roughly 835 views per video. Uploads have stopped since mid-2024. Sponsored integration rate: $150 to $250 per video.

Why brands book Irish

Russian-language parenting and literacy audience of 83,000 subscribers

  • Median of about 835 views per video, with a top video at 5,571 views
  • Subscribers concentrated in Russian-speaking parents of bilingual children
  • Rate of $150 to $250 per video, roughly $180 to $300 CPM equivalent on short clips
Best forlanguage learning appschildren's books and educational materials
Watch forNo uploads in the last 365 days, and median views are low relative to subscriber count.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Family and Parenting20%
Language Learning10%
Formats
short vertical clips, talking-head explainers, long-form lessons
Tone
friendly, informative
Language
Russian
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds, with occasional 6 to 10 minute lessons

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement2.8%
Likes and comments per view on recent videos
Audience asks abouthow to teach a child to read in Russianhow to raise a bilingual child and keep the home languagehow to choose a language tutor or platform
Age
10%18-24
45%25-34
35%35-44
10%45+
Gender
75%women
25%men
Countries
Russia35%
Ukraine10%
🇺🇸 United States10%
🇩🇪 Germany10%
LanguagesRussian 85%English 5%Spanish 5%Other 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
online education, language tutoring platforms
Affiliate links
No

Titles such as 'Разница между italki и Preply' compare language learning platforms, but no sponsorship disclosures found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is educational about children's language development; the title 'Переименовываем памятник «Рабочий и колхозница»' touches on a historical monument but is not political advocacy.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube83k8350

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform17 / 20

Recent videos

Last three uploads, latest 697 days ago.

Привет всем! Меня зовут Ирина. Моя любовь — русский язык. На этом канале я делюсь своими знаниями и опытом в этой сфере. Мой сайт: https://xn--h1aaxny.xn--p1ai/ Мой телеграм-канал: https://t.me/irishurus Почта: shulgina.smk@gmail.com
Irish U's own profile description on YouTube

Are you Irish U? Claim or remove this profile.

About Irish U

Irish U is a Russian-language YouTube channel run by Irina, handle @irishu527, a Russian language teacher based in Mexico. She posts mostly short vertical clips, typically under a minute, on early literacy, Russian grammar and raising bilingual children, with occasional longer lessons. The channel has about 83,300 subscribers and 8.9 million lifetime views, and the median video draws roughly 835 views. Uploads have paused since mid-2024.

The audience is estimated to be Russian-speaking parents and adult learners, mostly women aged 25 to 44, with the largest shares in Russia, Ukraine and the United States. Her profile on her website names her as a Russian language teacher. Brand deals are not visible in recent uploads.

Sponsored integrations are priced at $150 to $250 per video, which is well below the $20 to $35 CPM range for long-form content, since her shorts earn lower views per thousand. Language-learning platforms and children's education brands are the best fit.

Written from Irish U's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Irish U can edit or remove this page at any time.

Questions about Irish

How much does Irina charge for a sponsored video?

Irina's sponsored integrations are estimated at $150 to $250 per video, based on her median of about 835 views and short-form format. The range is an estimate from the channel's view counts, not a published rate card, so confirm the price directly before booking.

What does Irina post about on YouTube?

Irina posts short Russian-language lessons about early reading, grammar, pronunciation and raising bilingual children. She also shares commentary on language teaching platforms and everyday Russian expressions. Most videos are under a minute, with a few longer lessons.

How do I contact Irina for a brand deal?

Her contact email is listed on the channel, and her website and Telegram links are also public. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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