Starbooked

IRUSU Channel (@irusuvr), run by Irusu Technologies in Hyderabad, India, posts VR and AR hardware demos, game trailers and setup guides. The channel has about 3,550 subscribers and a median of 497 views per video, with roughly one upload a week and short-form clips dominating. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book IRUSU

Affordable VR hardware and game promotion for India's mobile-VR buyers

  • Channel reaches about 3,550 subscribers with a median of 497 views per video
  • Uploads run at roughly 50 videos a year, mostly short-form
  • Its top video, an Orbit Hop launch trailer, reached 51,032 views
Best forVR accessory launchesVR game promotions
Watch forMedian views are low and the channel is product-focused, so reach for brand messages is limited.

Brand fit report

Content

Topics, IAB taxonomy
Action Game45%
Video Game Culture25%
Consumer Electronics20%
Action-Adventure Game10%
Formats
short-form gameplay clips, product demos, game trailers
Tone
promotional, energetic
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.7%
Likes and comments per view on recent videos
Audience asks abouthow to set up a VR headsetwhich VR headset to buy in Indiawhere to buy VR games and accessories
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
25%women
75%men
Countries
🇮🇳 India80%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
vr hardware, vr games, vr accessories
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own products, including the Irusu Monster VR and Irusu Cricket VR game.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Gun X zombie shooter clips ('This zombie FPS goes HARD') feature fictional gun violence, typical of VR shooter games.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.5k4972

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 20 days ago.

In VR/AR/MR Hardware, by providing affordable, cutting-edge, and innovative products for both B2B and B2C markets incorporated in 2014, Irusu Technologies pioneer in VR and AR technologies and is one of the first movers in this space, being the first major VR company in India. Irusu is one of the first companies to start manufacturing VR headsets and VR content development in Hyderabad, India. Now we are the fastest-growing company in the Virtual and Augmented Reality sector. Irusu strongly believes in Research and Development, with constant innovations in the fields of VR and AR. Irusu ai
IRUSU Channel's own profile description on YouTube

Are you IRUSU Channel? Claim or remove this profile.

About IRUSU Channel

IRUSU Channel, run by Irusu Technologies in Hyderabad, India, posts short-form content about VR and AR hardware, product demos, setup guides and game trailers, including its Irusu Monster VR headset and Irusu Cricket VR and Gun X titles. The channel has about 3,550 subscribers and roughly 50 uploads in the past year, with most videos under a minute.

Viewers are most likely consumers in India interested in affordable VR headsets and mobile VR, along with gamers looking at Meta Quest titles. These are estimates based on the channel's content and metadata, not verified audience data. The channel's own website describes the company's enterprise and B2B focus, which the video content does not reflect strongly.

Brands in consumer electronics, VR accessories or gaming can book a sponsored video here for an estimated $150 to $250 per video. At that rate the CPM is roughly $20 to $35 per 1,000 views, compared with typical paid-ad CPMs of $10 to $30.

Written from IRUSU Channel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. IRUSU Channel can edit or remove this page at any time.

Questions about IRUSU

How much does IRUSU Channel charge for a sponsored video?

Based on its median of 497 views and the short-form rule, IRUSU Channel's estimated rate is $150 to $250 per video. Rates are estimates, and the channel's actual pricing may differ after direct contact.

What does IRUSU Channel post about on YouTube?

IRUSU Channel posts short VR and AR content, including product demos for Irusu headsets, setup guides, and trailers for VR games such as Irusu Cricket VR and Gun X. Most videos are under a minute and mostly promote the company's own products.

How do I contact IRUSU Channel for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability once unlocked.

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