Starbooked

Portal News (@portalvr_ru), a Russian-language VR and AR news and review channel based in Kazakhstan, covers headsets, games and metaverse technology. It has about 76,500 subscribers, a median of roughly 37,000 views per video and posts about 50 videos a year. Sponsored integrations are estimated at $20 to $35 per 1,000 median views for long-form, so about $740 to $1,300 per video, with Shorts priced separately.

Why brands book Portal

Russian-speaking VR buyers reading the channel's headset reviews

  • Median of about 37,000 views per video across 657 uploads
  • Top videos reach over 100,000 views, such as the Steam Frame first impressions
  • About 50 uploads in the past year keeps the feed active
Best forVR hardware launchesVR accessories and headset purchasesconsumer electronics awareness in Russian-speaking markets
Watch forRussian-language audience; the channel's description notes a Russian registry listing and Meta products are referenced with a restriction note, so review the brief first.

Brand fit report

Content

Topics, IAB taxonomy
Technology60%
Video game culture25%
Action game10%
Role-playing video game5%
Formats
news roundups, product reviews and first impressions, comparison videos, short news clips
Tone
informative, conversational
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 1 to 2 minutes for news and reviews, with some 15 to 25 minute roundups

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutwhich VR headset to buywhether a new device such as Steam Frame or Quest 3 is worth the pricehow to fix blurry image in VR
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
25%women
75%men
Countries
Russia60%
Kazakhstan15%
Ukraine5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Recent titles cover VR hardware and games such as Gunman Contracts and Half-Life: Alyx, with no adult or drug content flagged; game violence appears as a theme in some titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube77k37k50

Benchmark score: 95 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform15 / 20

Recent videos

Last three uploads, latest 1 days ago.

VR, AR, MR, метавселенные и современные технологии | ex Portal VR Зарегистрированы в реестре РКН: https://gosuslugi.ru/snet/67b736b0b39e2443677df0ec Сотрудничество: media@portal-vr.ru
Portal News's own profile description on YouTube

Are you Portal News? Claim or remove this profile.

About Portal News

Portal News is a Russian-language YouTube channel focused on virtual, augmented and mixed reality. It posts news roundups, headset reviews, comparison videos and game coverage, with about 50 uploads a year and a median video length of about one minute, plus longer weekly news episodes.

The audience is estimated to be mostly Russian-speaking adults interested in VR hardware and games, based mainly in Russia and Kazakhstan. These figures are estimates from the channel's topics and comments, not verified analytics.

Brands with VR or consumer tech products aimed at Russian-speaking buyers should consider this channel. The estimated rate is $20 to $35 per 1,000 median views, which is about $740 to $1,300 per long-form video. That is comparable to paid ad CPMs of $10 to $30, so compare results against paid media before booking.

Written from Portal News's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Portal News can edit or remove this page at any time.

Questions about Portal

How much does Portal News charge for a sponsored video?

Portal News is estimated at $20 to $35 per 1,000 median views for long-form videos, about $740 to $1,300 per video based on a median of roughly 37,000 views. Shorts are priced separately and are usually cheaper. Rates are estimates from the channel's metrics, not a published rate card.

What does Portal News post about on YouTube?

Portal News posts Russian-language coverage of VR and AR, including headset reviews such as Quest 3 and Steam Frame, news roundups, and game coverage. It also publishes short Shorts-style news clips and occasional longer features on VR games.

How do I contact Portal News for a brand deal?

The channel lists media@portal-vr.ru for collaboration inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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