Starbooked

It's a Hard Knicks Life

Hosted by Craig Axelrod

It's a Hard Knicks Life, hosted by Craig Axelrod on the Bleav Podcast Network, is a comedic Knicks fan show where long-time friends discuss the team's highs and lows. It has 344 episodes, released about every six days, with a typical length of around 65 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), with a rate range of $90 to $630 per episode.

Why brands sponsor It's a Hard Knicks Life

Long-running New York Knicks comedy show with a loyal, passionate fanbase

  • 344 episodes since 2018 with a steady weekly release schedule
  • Episodes average about 65 minutes, giving room for host-read mid-roll ads
  • Recent 2026 episodes cover the Knicks championship run and roster news
Best forsports apparel and fan merchandisesports betting and fantasy productsNew York area consumer brands
Watch forExplicit, profanity-heavy content; suits brands comfortable with adult humor.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Comedy15%
Formats
co-hosted banter, fan call-ins, recap and debate
Tone
irreverent, passionate
Language
English
Production
Clean, edited audio
Typical length
40 to 80 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 198 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000), shifted none since the show is older than five years, with weekly-ish cadence and a top-bucket Podcast Index popularity score of 9.
Audience asks aboutWhat is the latest Knicks roster move?How will the team perform in the upcoming season?Which players should New York target next?
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
Other7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Bleav
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by Bleav Podcast Network with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

Feed is flagged explicit and an episode title contains strong profanity ("We're Not Gonna Party Like it's 1999...").

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
One Last Dress Rehearsal2026-10-1556 min
Jonathan Macri from Knicks Film School2026-10-081 h 12 min
Season Premier: Training Camp2026-10-011 h 13 min
Summer Catch-Up2026-08-031 h 4 min
HKL Best of - The "Birth" of Blanderson Hooper2026-07-2740 min
HKL Best of - OG Becomes a Knick2026-07-201 h 2 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 6 days.

Bold, unfiltered, and unapologetically Knicks, It’s a Hard Knicks Life brings together long-time friends and diehard fans as they ride every high and low of the orange and blue. Raw takes, real emotion, and plenty of laughs—this is Knicks fandom in its purest form.
It's a Hard Knicks Life's own show description from the podcast feed

Do you make It's a Hard Knicks Life? Claim or remove this page.

About It's a Hard Knicks Life

It's a Hard Knicks Life is a comedy sports podcast about the New York Knicks, produced by the Bleav Podcast Network and hosted by Craig Axelrod according to the feed. The show brings together long-time friends and diehard fans for raw takes, recaps, and fan discussion. Per the feed, it has published 344 episodes since June 2018, with a release roughly every six days and a median length of about 65 minutes.

The show's website describes it as bold, unfiltered, and unapologetically Knicks, and the feed flags it as explicit. Apple Podcasts lists 198 ratings averaging 4.8 out of 5. Listeners are estimated to number roughly 5,000 to 25,000 per episode, based on the ratings band and show history, and are estimated to skew male and English-speaking in the United States.

No sponsors are named in the feed, so the show appears to be unsponsored so far. Estimated rates are about $90 to $630 per host-read mid-roll ad, a fit for sports apparel, betting, or New York area brands seeking a passionate fan audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. It's a Hard Knicks Life can edit or remove this page at any time.

Questions about It's a Hard Knicks Life

How much does It's a Hard Knicks Life charge for a podcast sponsorship?

Starbooked estimates about $90 to $630 per host-read mid-roll ad, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the episode and the agreement with the show.

What is It's a Hard Knicks Life about?

It is a comedy sports podcast about the New York Knicks, with long-time friends and fans sharing raw takes, recaps, and game reactions every week.

How do I contact It's a Hard Knicks Life about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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