Starbooked

It's Going To Be OK

Hosted by Elise Loehnen, David Gate, Amanda White, Caroline Moss

It's Going To Be OK, from Feelings & Co, is a daily show that shares one okay thing per day through short stories, essays and interviews with guests. It has 463 episodes, released roughly every two weeks, with a median length of about 53 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.

Why brands sponsor It's Going To Be OK

A daily-feeling show of gentle stories with 418 Apple ratings averaging 4.9

  • Listeners tune in for an optimistic counterweight to the news cycle.
  • Episodes run about 53 minutes, leaving room for a host-read mid-roll.
  • Apple ratings average 4.9 across 418 ratings, a strong sign of loyal listeners.
Best forwellness and mental health brandsbooks, journals and self-care products
Watch forAudience size is estimated from ratings, and the show has no visible sponsors yet, so results are unproven.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness30%
Society & Culture40%
Books & Literature15%
Personal Finance5%
Careers10%
Formats
interview, personal essay, narrative, solo monologue
Tone
warm, reflective
Language
English
Production
Clean, edited audio
Typical length
40 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 418 Apple ratings points to the 2,000 to 8,000 band, shifted up one band for a show under three years old, with a Megaphone-hosted, biweekly cadence and a Podcast Index popularity of 9.
Audience asks abouthow to cope with anxiety and overwhelmhow to find small moments of joyhow to handle grief and loss
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
70%women
30%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
🇦🇺 Australia3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and recent titles cover grief, divorce and personal growth without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 72 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 14 days ago, a new one about every 14 days.

“It’s Going To Be OK” is a hard thing to believe given the state of, oh, everything. Many things are, in fact, not going to be okay at all. But on the advice of a wise therapist, we’re on a quest to find one okay thing about every day. Each morning, we bring you a short story, essay, or interview about one thing that makes us — or our guests — feel like it might not all be so bad ... even if some…
It's Going To Be OK's own show description from the podcast feed

Do you make It's Going To Be OK? Claim or remove this page.

About It's Going To Be OK

It's Going To Be OK is a podcast from Feelings & Co that shares one okay thing each day through short stories, essays and interviews. The feed and website list a rotating roster of guests, including authors and public figures such as Elise Loehnen, Nadia Bolz-Weber and Kelly Corrigan. Episodes are released about every two weeks with a median length of roughly 53 minutes.

The show has 463 episodes and a 4.9 average rating from 418 Apple Podcasts ratings. Audience figures are estimates, not published download counts. Based on ratings, listeners are likely to be mostly adults in the 35 to 45 and older range, skewing toward women and United States listeners.

No sponsors appear in the feed. Estimated downloads of 2,000 to 8,000 per episode suggest a host-read mid-roll rate of about $40 to $200 per episode. Wellness, mental health, book and self-care brands are the best fit for this audience. Source: the show feed, the Feelings & Co website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. It's Going To Be OK can edit or remove this page at any time.

Questions about It's Going To Be OK

How much does It's Going To Be OK charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at about $40 to $200 per episode. Rates are estimates and the show has no published rate card.

What is It's Going To Be OK about?

It's Going To Be OK is a daily show from Feelings & Co that shares one okay thing each day through short stories, essays and interviews with guests, aimed at listeners seeking hope.

How do I contact It's Going To Be OK about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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