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It's Haunted...What Now?

Podcast · hauntedpod.com · EN
Hosted by Lanie Hobbs

It's Haunted...What Now? is hosted by Lanie Hobbs and tells first-person stories about haunted objects and the people who unknowingly brought them home. The show has 126 episodes, releasing roughly every 29 days, with a median length of about 23 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated), a rate of about $40 to $200 per episode. One distinctive detail: listeners submit their own stories.

Why brands sponsor It's Haunted...What Now?

Eerie true-haunting stories with a loyal, highly rated listener base

  • 425 Apple Podcasts ratings with a 4.7 average, 354 of them five stars.
  • Listener-submitted stories give each episode a personal, story-driven format.
  • Active back catalogue with 126 episodes and a host-read sponsor already in place.
Best forSeasonal Halloween campaignsBrands aimed at horror and paranormal fans
Watch forRelease cadence is roughly monthly, and the paranormal theme may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
Paranormal85%
Society & Culture10%
Personal Journals5%
Formats
narrative, listener-submitted story, bonus episode
Tone
eerie, conversational
Language
English
Production
Clean, edited audio
Typical length
20 to 31 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple ratings_count of 425 falls in the 200 to 1,000 band (5,000 to 25,000), adjusted down for a long-running indie show with a 29-day release cadence and no network, to 2,000 to 8,000.
Audience asks aboutWhich haunted objects are featured in recent episodesHow listeners can submit their own haunting storyWhether the stories are verified or sourced from listeners
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

5%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Dr. Silkmans
Categories promoted
personal care
Affiliate links
Yes

Episode S5E114 – It wasn't a normal visit. includes a host-read sponsor mention for Dr. Silkmans with a discount code, and the show lists a Patreon funding link.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Episode titles and content warnings cite hauntings and unreality, with no explicit flags; horror themes may be unsuitable for younger audiences.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 17 days ago, a new one about every 29 days.

Haunted Pod
It's Haunted...What Now?'s own show description from the podcast feed

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About It's Haunted...What Now?

It's Haunted...What Now? is a podcast hosted by Lanie Hobbs that tells stories about haunted objects and the owners who unknowingly welcomed them into their lives, according to the show's website. Episodes are narrative, with listener-submitted tales and occasional bonus episodes, and typically run 20 to 31 minutes. The show has 126 episodes and releases roughly every 29 days, according to the Podcast Index feed data.

Apple Podcasts shows 425 ratings with an average of 4.7 out of 5. The audience is estimated, not published: likely 2,000 to 8,000 downloads per episode, skewing toward adults aged 25 to 44 in the United States and the United Kingdom.

The show has run a host-read sponsorship for Dr. Silkmans, a personal care brand, and accepts support through Patreon. Brands in personal care, consumer goods or seasonal campaigns may suit it, at an estimated $40 to $200 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. It's Haunted...What Now? can edit or remove this page at any time.

Questions about It's Haunted...What Now?

How much does It's Haunted...What Now? charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at about $40 to $200 per episode. Exact pricing depends on the show's current rate card, which the show has not published.

What is It's Haunted...What Now? about?

It's Haunted...What Now? tells stories about haunted objects and the people who unknowingly brought them into their homes. Many episodes feature stories submitted by listeners. Episodes are typically 20 to 31 minutes.

How do I contact It's Haunted...What Now? about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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