It's Not About the Alcohol is hosted by Colleen Freeland, a mindful drinking coach for high-achieving women. Episodes cover emotional sobriety, cravings, nervous system regulation and self-trust. The show has 359 episodes, released weekly, typically 30 to 50 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.
Engaged listeners in a high-intent alcohol-wellness niche, from a weekly 359-episode show.
- Weekly releases over more than three years build a consistent listening habit.
- Apple rating of 4.9 from 274 ratings signals a loyal, satisfied audience.
- Host-read format suits brands serving stress, sleep and wellness needs.
Brand fit report
Content
- Formats
- solo monologue, interview, coaching lesson
- Tone
- supportive, direct
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 30 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show promotes the host's own coaching programs, The Next Chapter and the Emotional Sobriety Coaching masterclass.
Suitability GARM Brand Safety Floor + Suitability
Feed carries the explicit flag (1) and the show discusses alcohol use throughout, as in EP352 on drinking and planning to quit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | itsnotaboutthealcohol.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1654335817 |
| RSS feed | feeds.libsyn.com/445593/rss |
Benchmark score: 74 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| EP359 The hidden reasons why you drink too much (and what really needs | 2026-10-14 | 34 min |
| EP358 Why you need wine when you're stressed (and how to reduce cravin | 2026-10-06 | 38 min |
| EP357: Your drinking isn't self-indulgent. It's self-denial. Here's th | 2026-09-08 | 23 min |
| EP356 The real reason you can't follow through on your promise to "not | 2026-08-18 | 17 min |
| EP355 How to be truly free from the desire to drink (without willpower | 2026-08-11 | 28 min |
| EP354: If it feels like your drinking hasn't changed, track this metri | 2026-08-04 | 26 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
Would you like to reduce your alcohol consumption by about 80 percent? Become the version of you who can just "take it or leave it" so that you can enjoy drinking socially without relying on alcohol to manage your stress, anxiety, loneliness and boredom when you're by yourself? Most high achieving women assume over-drinking is caused by a lack of willpower--or worse, the incurable disease of…
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About It's Not About the Alcohol
It's Not About the Alcohol is a weekly mindful drinking podcast hosted by Colleen Freeland, a coach who works with high-achieving women on emotional sobriety. Per the show's website, episodes cover stress, anxiety, cravings, sleep and self-trust, usually in a solo format with occasional guest interviews. The feed lists 359 episodes, released weekly, typically 30 to 50 minutes long.
Apple Podcasts shows 274 ratings with an average of 4.9. These figures are from Apple Podcasts. Listener estimates are approximate and based on these signals: the show is likely reaching roughly 5,000 to 25,000 downloads per episode, skewing toward women aged 25 to 44 in English-speaking countries. No sponsors were seen in the feed or the episode titles, and the show promotes the host's own programs.
At an estimated 5,000 to 25,000 downloads, a host-read mid-roll sits at roughly $90 to $625 per episode. That suits wellness brands, sleep and stress products, and non-alcoholic beverage makers seeking an engaged, niche audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. It's Not About the Alcohol can edit or remove this page at any time.
Questions about It's Not About the Alcohol
How much does It's Not About the Alcohol charge for a podcast sponsorship?
Estimated at $90 to $625 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Rates are estimates from public signals.
What is It's Not About the Alcohol about?
It is a weekly podcast hosted by Colleen Freeland, a mindful drinking coach. Episodes cover emotional sobriety, cravings, stress, sleep and self-trust for high-achieving women.
How do I contact It's Not About the Alcohol about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
Similar creators
Podcast and other creators in mindful drinking, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
| mindful drinkingmental health | 5k | – | $40–200 | 74 |