It Is a Keeper Recipes
Christina Hitchcock (@itisakeeper), a US creator, makes tested home-cooking videos for her channel It Is a Keeper, with about 25,500 subscribers and a median of roughly 360 views per video. She posts about 13 uploads a quarter, many of them Shorts. Sponsored integrations are estimated at $150 to $250 per video, and she has a distinctive focus on retro casseroles and cake mix recipes.
Family-tested recipes with a loyal, cooking-focused audience in the US
- About 25,500 subscribers and a median of roughly 360 views per video
- Typical recipe videos run 5 to 10 minutes, with Shorts making up about a third of uploads
- Sponsored integration estimated at $150 to $250 per video, about $20 to $35 CPM on long-form views
Brand fit report
Content
- Formats
- recipe walkthrough, Shorts recipe clip, narrated cooking video
- Tone
- practical, warm
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 5 to 10 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All recent titles are family cooking content with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 26k | 362 | 13 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Weeknight Slow Cooker Dinner My Family Requests Every We · 796 views
▶One Dish Comfort Food - Cheesy Chicken Broccoli and Rice Cas · 610 views
▶The Celebrity Recipe Worth Making - John Wayne Casserole · 2.9k viewsLast three uploads, latest 4 days ago.
I'm Christina Hitchcock — NYT bestselling cookbook author and the creator behind It Is a Keeper and Cake Mix Recipes. I test every recipe in my real family kitchen, run it past my very opinionated family, and only share it when it's genuinely earned a spot in our dinner rotation. No fluff, no fuss — just the recipes worth keeping. Here's what I share on this channel: 🍗 Easy weeknight dinners 🥘 Slow cooker & Instant Pot recipes 🎉 Holiday favorites & entertaining dishes 🎂 Desserts & cake mix shortcuts 🍹 Cocktails & homemade drinks New videos every week. Subscribe so you never miss one. 😋 Get
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About It Is a Keeper Recipes
It Is a Keeper is run by Christina Hitchcock, a New York Times bestselling cookbook author who, according to her website and channel description, also created Cake Mix Recipes. The channel posts recipes tested in her family kitchen, including weeknight casseroles, slow cooker and Instant Pot dinners, holiday dishes, desserts built on cake mix shortcuts, and cocktails. Most uploads are 5 to 10 minutes long, with Shorts making up about a third of the catalog, and the channel adds roughly 13 videos every 90 days.
The channel's audience is estimated to skew American, female, and 35 and older, based on the cooking topics and the channel's US focus. Median views sit around 360 per video, with the strongest recent uploads reaching several thousand, so brands should expect modest but stable reach.
The channel fits food, kitchen, and pantry brands that want recipe-driven integrations. Estimated sponsored rates are $150 to $250 per video, or $20 to $35 CPM on long-form median views, which compares with $10 to $30 CPM for typical paid ads.
Written from It Is a Keeper Recipes's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. It Is a Keeper Recipes can edit or remove this page at any time.
Questions about It
How much does Christina Hitchcock charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views. Final pricing depends on format, usage rights, and the length of the integration.
What does Christina Hitchcock post about on YouTube?
It Is a Keeper focuses on tested home-cooking recipes, including weeknight casseroles, slow cooker and Instant Pot dinners, holiday dishes, and desserts made with cake mix. The channel also includes short recipe clips and occasional cocktail videos.
How do I contact Christina Hitchcock for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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