Starbooked

It's Just Wrestling Podcast

@itsjustwrestlingpod · US · EN

Russ Joy, host of @itsjustwrestlingpod, is a pro wrestling commentator based in the United States who makes long-form commentary and reaction videos on AEW and WWE. The channel has about 3,510 subscribers and a median of 528 views per video, with uploads paused for more than a year. Sponsored integration rate: $150 to $250 per video, roughly $20 to $35 CPM.

Why brands book It's

Opinionated wrestling commentary with an engaged fan base for niche promotions

  • Median of 528 views per video across the last 30 uploads
  • About 3,510 subscribers focused on WWE and AEW fans
  • Sponsored integration at $150 to $250 per video, roughly $20 to $35 CPM
Best forwrestling merchandisestreaming or podcast app promotionsports apparel
Watch forNo uploads in the last 365 days and low view counts per video, so reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Professional Wrestling70%
Sports20%
Entertainment10%
Formats
commentary podcast episodes, short clips from episodes, event review shows
Tone
opinionated, conversational
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 2 minutes for most uploads, with occasional full episodes over 30 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutWhat is the latest on the Death Riders storyline in AEW?What does John Cena's heel turn mean for WWE?Who will challenge for the top titles next?
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
25%women
75%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom5%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles use strong language such as 'Garbage' and 'Trash' in criticism of storylines, with no adult or drug content seen.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.5k5280
X–––
Instagram–––
TikTok–––

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 558 days ago.

Your new favorite... or 10th favorite pro wrestling podcast. Hosted by Russ Joy. Livestreams, reaction shows, and more for the biggest stories in WWE, AEW, and more! You can also subscribe to the show wherever you get your podcasts! Spotify: https://tinyurl.com/IJWSpotify Apple Podcasts: https://tinyurl.com/IJWApplePodcasts Stitcher: https://tinyurl.com/IJWStitcher Pandora: https://tinyurl.com/IJWPandora Follow the show: Facebook: https://www.facebook.com/itsjustwrestlingpod TikTok: https://www.tiktok.com/@itsjustwrestlingpod Twitter: https://twitter.com/itsjstwrestling Instagram: https://ww
It's Just Wrestling Podcast's own profile description on YouTube

Are you It's Just Wrestling Podcast? Claim or remove this profile.

About It's Just Wrestling Podcast

It's Just Wrestling is a pro wrestling podcast and commentary channel run by Russ Joy, who posts under the handle @itsjustwrestlingpod. The channel publishes short reaction clips and occasional full episodes covering WWE and AEW storylines, with a conversational and opinionated style. Recent uploads were concentrated in March and April 2025, and the channel has not posted since.

The channel has about 3,510 subscribers and a median of 528 views per video, based on the last 30 uploads. Viewers are likely English-speaking wrestling fans, mostly in the United States, though these demographic figures are estimates only and not verified platform data.

At $150 to $250 per sponsored video, the rate works out to roughly $20 to $35 CPM, which is above typical paid ad CPMs of $10 to $30. Brands that sell to wrestling fans and podcast listeners may find this a fit.

Written from It's Just Wrestling Podcast's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. It's Just Wrestling Podcast can edit or remove this page at any time.

Questions about It's

How much does Russ Joy charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video, roughly $20 to $35 CPM. Rates are estimates from public channel data and may differ from the creator's actual terms.

What does Russ Joy post about on YouTube?

Russ Joy's channel, It's Just Wrestling, posts commentary on WWE and AEW storylines, reaction clips, and occasional full podcast episodes. Most recent uploads are short clips focused on current wrestling angles.

How do I contact Russ Joy for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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