Starbooked

THE PAYOFF is an episodic wrestling podcast that revisits classic WWE and WCW matches, each episode breaking down a single bout. The show has 100 episodes and releases roughly every seven days, with typical episodes running about 36 to 41 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $90 per episode for a host-read mid-roll.

Why brands sponsor THE PAYOFF

A consistent weekly wrestling show with a loyal, match-focused audience

  • Has published 100 episodes since November 2024 with a steady weekly cadence
  • Apple Podcasts shows 173 ratings averaging 4.5 out of 5
  • Each episode focuses on one classic match, giving sponsors a clear topical context
Best forwrestling merchandisesports apparelstreaming or fan-service products
Watch forDownload estimates are inferred from ratings, not published figures, and the audience skews heavily male.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Hobbies & Interests10%
Formats
match breakdown, episodic recap
Tone
enthusiastic, nostalgic
Language
English
Production
Clean, edited audio
Typical length
36 to 41 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 173 Apple ratings suggest the 50 to 200 band, with the show under two years old on Apple's listing date of 2019 and a feed starting 2024-11-16 shifting the estimate one band up, plus weekly cadence and 100 episodes.
Audience asks aboutWhich classic match is covered nextHow a specific wrestling feud unfoldedWhy a particular PPV match mattered
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
15%women
85%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Episode titles reference wrestling matches such as Cactus Jack v HHH and Undertaker bouts, which carry staged violence typical of the genre; the feed has no explicit flag set to 1.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 29 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 21 days ago, a new one about every 7 days.

Every Great Story Has a PAYOFF
THE PAYOFF's own show description from the podcast feed

Do you make THE PAYOFF? Claim or remove this page.

About THE PAYOFF

THE PAYOFF is an episodic wrestling podcast that breaks down classic WWE and WCW matches one bout at a time. According to the feed and the show's Podbean page, it has published 100 episodes since November 2024, with a release roughly every seven days and typical episodes running 36 to 41 minutes. Apple Podcasts lists the show with 173 ratings averaging 4.5 out of 5.

Listeners are estimated, not measured. Based on the ratings count and the show's cadence, the show likely reaches 2,000 to 8,000 downloads per episode, and the audience skews male and English-speaking. The dossier shows no host names, and no sponsors appear in the feed.

The show suits wrestling merchandise, sports apparel and fan-oriented products. A host-read mid-roll is estimated at $40 to $90 per episode, based on the estimated download range.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. THE PAYOFF can edit or remove this page at any time.

Questions about THE PAYOFF

How much does THE PAYOFF charge for a podcast sponsorship?

THE PAYOFF's estimated rate is $40 to $90 per host-read mid-roll episode, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on the sponsor's terms and the episode slot.

What is THE PAYOFF about?

THE PAYOFF is a wrestling podcast that revisits classic WWE and WCW matches, with each weekly episode breaking down a single bout from the archive.

How do I contact THE PAYOFF about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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