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James O'Brien - The Whole Show

Hosted by James O'Brien

James O'Brien - The Whole Show is the daily LBC phone-in hosted by James O'Brien, covering UK and international politics, public affairs and current events. With 1,000 episodes in the feed and a daily cadence, episodes run about 2 hours 24 minutes. Estimated downloads are roughly 20,000 to 50,000 per episode, with a rate of about $360 to $1,250 per host-read mid-roll.

Why brands sponsor James O'Brien - The Whole Show

Daily LBC politics audience hearing a leading UK phone-in host

  • Daily episodes across 1,000 entries and more than 1,600 Apple episodes indicate a long-running, consistent schedule.
  • Apple Podcasts shows a 4.8 average rating across 176 ratings, suggesting a loyal listener base.
  • Phone-in format invites listeners to call in, creating high engagement on topical politics and society.
Best forUK political and public affairs campaignsfinancial and tax services aimed at UK adults 35 and over
Watch forPolitically charged content and a high political suitability level may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics80%
Society15%
Business and Finance5%
Formats
phone-in, solo monologue, interview
Tone
opinionated, combative
Language
English
Production
Clean, edited audio
Typical length
2 hours 15 to 2 hours 30 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 50%: Apple ratings count of 176 falls in the 50 to 200 band (2,000 to 8,000), shifted up for a high-volume daily show with a major broadcaster, Podcast Index popularity 9, and the 2 hour 24 minute episode length, yielding a broad estimate.
Audience asks aboutWhat is the government's position on Brexit and Andy Burnham?How should inheritance tax and wealth be taxed?What is happening in US and Russian politics?
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom90%
🇮🇪 Ireland3%
Other7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
GlobalLBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description gives a Global Studios sales email for advertising opportunities.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Episode titles such as 'Go to bed with a racist, wake up next to a misogynist' and 'Children leading "let them drown" chants' carry heated political and social content; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Listen back to James O'Brien's phone-in show, which will make you think - and possibly change your outlook on the big stories. You can email the show below and get involved at any time jamesobrienshow@global.com for regular listeners or jamesobrienPlus@global.com for subscribers. For advertising opportunities on this podcast, email: GlobalStudiosSales@global.com
James O'Brien - The Whole Show's own show description from the podcast feed

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About James O'Brien - The Whole Show

James O'Brien - The Whole Show is the LBC phone-in hosted by James O'Brien, a broadcast presenter whose profile is listed on the LBC website. The show publishes a near-daily episode of about 2 hours 24 minutes, with 1,000 episodes in the feed and 1,674 episodes counted on Apple Podcasts, which lists a 4.8 average rating from 176 ratings. The feed and Apple listing identify Global as publisher.

The programme covers UK and international politics, social issues and current affairs, mostly through listener calls and the host's commentary. Audience figures are not published. Based on the Apple rating count and show profile, estimates place downloads at roughly 20,000 to 50,000 per episode, and listeners are likely to be UK adults, skewing older (estimates only).

No sponsor mentions appear in the feed, and the description directs advertisers to Global Studios sales. A host-read mid-roll is estimated at about $360 to $1,250 per episode, which suits news, financial and public affairs brands seeking a politically engaged UK audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. James O'Brien - The Whole Show can edit or remove this page at any time.

Questions about James O'Brien - The Whole Show

How much does James O'Brien - The Whole Show charge for a podcast sponsorship?

Estimated rates for a host-read mid-roll are about $360 to $1,250 per episode, based on an estimated 20,000 to 50,000 downloads per episode. Final pricing depends on the sales terms set by Global Studios.

What is James O'Brien - The Whole Show about?

It is the daily LBC phone-in hosted by James O'Brien, covering UK and international politics, social issues and current affairs through listener calls and commentary.

How do I contact James O'Brien - The Whole Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The feed also lists Global Studios sales for advertising enquiries.

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