James Covenant (@jamescovenant), a US-based video editor and game developer, makes music parody mashups and, since recently, Game Music Archeology analyses of classic video game soundtracks. His channel has about 26,200 subscribers and roughly 310,000 median views per video. Uploads have stopped in recent years. Brand deals are estimated at $20 to $35 per 1,000 median views, about $6,200 to $10,900 per video.
Viral parody channel with a 12 million view hit and a loyal game-music audience
- Median view count of about 310,000 per video gives a reliable reach baseline for a small channel.
- Star Wars Call Me Maybe reached about 11.8 million views, showing strong breakout potential.
- Game Music Archeology targets gamers and nostalgia-driven viewers, a natural fit for game and music brands.
Brand fit report
Content
- Formats
- music parody video, video essay, series episode
- Tone
- playful, nostalgic
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 1 to 4 minutes for parodies, about 16 minutes for Game Music Archeology episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Parodies of Star Wars, Avengers and Lord of the Rings contain no flagged themes; the Dark Side Dance-Off and Die Young parody are mild.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Music of Super Mario 64 | Game Music Archeology Ep.1 · 76k views
▶Disney Characters Sing "All Star" by Smash Mouth · 5.6M views
▶The Dark Side Dance-Off · 63k viewsLast three uploads, latest 3515 days ago.
I am a video editor and game developer. I am best known for my viral movie mashups including the Star Wars Call Me Maybe, Captain Picard Sings "Let it Snow" and The Avengers Sing Christmas Carols. I just launched my brand new show: Game Music Archeology - where we explore and analyze the music of history's greatest video games. Go check it out on the channel! More than any other content I've created, I believe Game Music Archeology has the potential to touch viewers on a deeply personal level. The ability to revisit the soundtracks of our childhood video games is a bittersweet journey int
About James Covenant
James Covenant is a US-based video editor and game developer who runs a YouTube channel known for music parody mashups. His best-known videos include Star Wars Call Me Maybe, Captain Picard Sings Let It Snow and The Avengers Sing Christmas Carols. He recently launched Game Music Archeology, a series that analyzes the soundtracks of classic video games.
The channel has about 26,200 subscribers and a median of roughly 310,000 views per video, with the largest hits reaching several million views. Uploads have been infrequent, with none in the past year. The audience is estimated to be mostly adults aged 25 to 44 who enjoy gaming, film and pop music, and who are mostly based in the United States. These figures are estimates based on the channel's content.
Sponsored integrations are estimated at $20 to $35 per 1,000 median views, or about $6,200 to $10,900 per video. That CPM is higher than the $10 typical of paid ads, so the channel suits brands that value engaged niche viewers over raw reach. It is a good fit for game and music brands.
Written from James Covenant's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. James Covenant can edit or remove this page at any time.
Questions about James
How much does James Covenant charge for a sponsored video?
Based on the channel's median of about 310,000 views, a sponsored video is estimated at $20 to $35 per 1,000 views, or roughly $6,200 to $10,900 per video. Rates are estimates and the creator sets the final price.
What does James Covenant post about on YouTube?
James Covenant posts music parody mashups that combine films, TV shows and video games with pop songs. He also launched Game Music Archeology, which analyzes the soundtracks of classic video games. Uploads have been infrequent in recent years.
How do I contact James Covenant for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the creator's public Twitter profile is listed on the channel.
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