Reggie of J. Hook Crochet (@jhookcrochet), based in Israel, makes crochet, knitting and loom-knitting tutorials, yarn reviews and hauls for about 10,100 subscribers with median views near 560 per video. The channel posts roughly one video a week, mostly Shorts, and sponsored integrations are priced at about $150 to $250 per video.
Crochet and knitting audience that engages with yarn and craft product reviews
- Median views of about 560 per video, with a p90 near 2,700 showing spikes on review and tutorial titles
- Engagement rate of 4.0 percent, with comment rate of 0.74 percent indicating an active community
- About 44 percent of uploads are Shorts, and 50 uploads in the last year keep the feed active
Brand fit report
Content
- Formats
- short vertical tutorials, long-form vlogs and retreat coverage, product reviews and unboxings
- Tone
- friendly, playful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 20 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- yarn, craft kits, crochet patterns
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel lists affiliate links and its own Etsy shop, and a 2026 video reviews a Flying Tiger kit.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is craft tutorials and yarn reviews with no flagged material across the recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 18 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Knitting Retreat Highlights #knittingaddict #greece #travels · 105 views
▶Μαλλιά Σακαλάκ Yarn Shop In Athens, Greece 🇬🇷🧶🇬🇷 #yarns · 205 views
▶Knitting retreat in Greece - My yarn haul 🧶🇬🇷🧶 · 622 viewsLast three uploads, latest 24 days ago.
Hello everyone! Welcome to J. Hook Crochet. My name is Reggie and I love to crochet, knit and loom-knit, a hobby which I inherited from my Grandmother. On my channel I offer tutorials, yarn reviews, unboxing, product review and a lot of other yarny goodness videos. I hope you will enjoy them! Check out my Etsy Shop: https://www.etsy.com/shop/JHookCrochet Get J. Hook merchandise: https://teespring.com/stores/j-hook-crochet Help grow my channel by donating: https://paypal.me/jhookcrochet Don't have a PayPal account yet? Join using this link: http://aklam.io/1Cu2x2 Buy me a coffee: https://k
About J. Hook Crochet
J. Hook Crochet is a YouTube channel run by Reggie, a creator based in Israel who has about 10,100 subscribers and roughly 420,000 total views. The channel covers crochet, knitting and loom-knitting, with tutorials, yarn reviews, unboxings, yarn hauls and vlogs from knitting retreats. Per the channel description, the hobby was inherited from the creator's grandmother.
Uploads run around one per week, with about 50 videos in the past year. Roughly 44 percent of the recent uploads are Shorts, which typically draw a few hundred to a few thousand views each, while longer videos reach more. Estimated viewers skew toward adult women who buy yarn and craft supplies, with the United States, United Kingdom, Israel and Canada as likely major markets. These figures are estimates, not platform data.
Brand work is limited to a few affiliate links and the creator's own Etsy shop. Sponsored integrations are priced at about $150 to $250 per video, which is roughly $20 to $35 CPM on long-form, or $4 to $8 per 1,000 views on Shorts. Yarn, craft kit and hobby supply brands looking for a niche crochet audience should consider this channel.
Written from J. Hook Crochet's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. J. Hook Crochet can edit or remove this page at any time.
Questions about J.
How much does Reggie charge for a sponsored video?
Sponsored integrations are estimated at $150 to $250 per video for J. Hook Crochet. The rate is based on median views and the Shorts share of recent uploads, and it is well below a typical $10 to $30 paid-ad CPM only in reach, not in cost per view.
What does J. Hook Crochet post about on YouTube?
The channel posts crochet and knitting tutorials, yarn reviews, craft kit unboxings, yarn hauls and vlogs from knitting retreats. Many videos are short tutorials under a minute, alongside longer review and travel videos.
How do I contact Reggie for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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