TOFT (@toft_uk), a crochet and knitting tutorial channel run from the United Kingdom, has about 28,700 subscribers and a median of 857 views per video. It posts roughly 20 videos a year, mostly long tutorials for amigurumi patterns by director Kerry Lord. Sponsored integration rate is not applicable, as no paid brand work was found; TOFT's own patterns and kits are the main focus.
Craft-focused tutorial channel with a loyal, engaged crochet audience
- About 28,700 subscribers and a median of 857 views per video
- Engagement rate of 3.34% across recent uploads
- Long-form tutorials average about 12 minutes, suited to detailed product demonstrations
Brand fit report
Content
- Formats
- step-by-step tutorial, project series, finishing and sewing-up walkthrough
- Tone
- instructional, calm
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- crochet patterns, craft kits, knitting books
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes TOFT's own books, kits and subscription boxes, as in the 'How to Make Dewey The Bookworm' description.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Tutorial content on crochet patterns with no flagged titles, such as 'How to Make The Sleeping Green Dragon' or 'Crocheting Animal Skulls', which are craft instructions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 29k | 857 | 0 |
Benchmark score: 9 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Make The Sleeping Green Dragon · 1.7k views
▶How to Make Dewey The Bookworm · 2.1k views
▶Embroidering Grandmother's Teapot · 445 viewsLast three uploads, latest 92 days ago.
Welcome to TOFT's YouTube channel for crochet tutorials and knitting tips. Explore TOFT's full range of books, materials and kits at www.toftuk.com, using the links below. Many of these videos form part of a series to accompany author and TOFT director Kerry Lord's amigurumi crochet books: - Edward's Menagerie - BIRDS: Edward's Menagerie - DOGS: Edward's Menagerie - Vegetables: Alexandra’s Garden - Flowers: Alexandra’s Garden - How to Crochet: OCEAN - How to Crochet: PETS - How to Crochet: WILD - How to Crochet:FARM - Edward's Imaginarium - Edward's Doll Emporium - The New Collection: E
About TOFT
TOFT is a crochet and knitting tutorial channel from the United Kingdom, run by author and director Kerry Lord. The channel posts long-form, step-by-step videos that accompany amigurumi books, subscription boxes and crochet-along projects, with about 20 uploads in the past year. Its tutorials often run 8 to 12 minutes and show finishing and sewing-up techniques in detail.
The audience is estimated to be mostly adult crafters, with a majority of women and a large share based in the United Kingdom and United States. Viewers tend to come for pattern-specific help and to follow ongoing series. Median views are around 857 per video, with a 3.34% engagement rate.
The channel has no detected sponsorships and promotes TOFT's own books, kits and patterns. Brands in yarn, tools or craft kits could be a fit. Typical sponsored integration would be $150 to $250 per video, which is a rough estimate given the view count and long-form format; the effective CPM would sit in the $20 to $35 range per 1,000 median views, compared with $10 to $30 for paid ads.
Written from TOFT's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TOFT can edit or remove this page at any time.
Questions about TOFT
How much does TOFT charge for a sponsored video?
Based on the channel's data, a sponsored integration would be estimated at about $150 to $250 per video, using a $20 to $35 CPM on about 857 median views. No paid brand deals were detected, so this is an estimate rather than a published rate.
What does TOFT post about on YouTube?
TOFT posts step-by-step crochet and knitting tutorials, mostly amigurumi toys, dolls and animals, along with crochet-alongs and sewing-up walkthroughs. The videos accompany the books and kits sold by TOFT and typically run 8 to 12 minutes.
How do I contact TOFT for a brand deal?
Contact details unlock on Starbooked for $0.80. TOFT's public customer care address is listed on the channel, but brand enquiries should go through the unlocked contact. Boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in crochet tutorials, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Amigurumis fáciles@amigurumisfaciles · ES | amigurumicrochet tutorials | 2.2k | 231 | $150–250 | 18 |
J. Hook Crochet@jhookcrochet · IL | crochet tutorialsyarn reviews | 10k | 561 | $150–250 | 18 |
L.T.Marshall (Crafts & Vlogs)@ltmarshall · GB | handmade craftscrochet tutorials | 14k | 707 | $150–250 | 9 |