Starbooked

JIKKOと研師Ryota

@jikkocutlery · JP · JA

JIKKO and 研師Ryota (@jikkocutlery), a Japanese knife maker and sharpening channel run by 實光刃物 from Sakai, Osaka, with about 62,400 subscribers and a median of roughly 4,800 views per video. It posts long-form sharpening, repair and knife remake videos about three times a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book JIKKOと研師Ryota

A Japanese knife workshop channel with a loyal home-cook and craftsman audience

  • About 62,400 subscribers and 13.4 million lifetime views on a channel founded in 2014
  • Median of roughly 4,800 views per video, with top videos reaching 23,000 on sharpening tutorials
  • Estimated $150 to $250 per sponsored video, about $31 to $52 CPM at this median, versus $10 to $30 for paid ads
Best forkitchen knife and cookware brandssharpening tools and whetstonesJapanese craft and gift campaigns
Watch forUpload pace has slowed to about three videos a year, and the audience is Japan-focused.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden45%
Hobbies & Interests35%
Shopping20%
Formats
sharpening tutorial, repair and remake walkthrough, product showcase, store announcement
Tone
craftsmanlike, instructive
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 15 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 50 comments
Engagement2.1%
Likes and comments per view on recent videos
Audience asks abouthow to sharpen a specific knife typewhere to get a knife repaired or customizedwhich knife to buy for home cooking
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan90%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
knives, knife cases, sharpening services
Affiliate links
No

The channel promotes its own products and a 2025 Osaka Expo partnership, described in the video '【万博×JIKKO】大阪・関西万博に協賛、包丁を展示します', but no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is workshop-style knife sharpening and repair with no flagged themes across the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube62k4.8k0

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest 264 days ago.

明治33年創業の實光刃物公式YouTube🔪 研ぎ方や包丁などの紹介をしています。 JIKKO 實光刃物 明治33年創業 プロ御用達の包丁専門店! 大阪府堺市に本社があります。
JIKKOと研師Ryota's own profile description on YouTube

Are you JIKKOと研師Ryota? Claim or remove this profile.

About JIKKOと研師Ryota

JIKKO and 研師Ryota (@jikkocutlery) is a Japanese YouTube channel run by 實光刃物, a knife company founded in 1900 and based in Sakai, Osaka. The channel posts long-form videos on knife sharpening, repair, remakes and custom orders, with on-camera demonstrations by the sharpener Ryota. Website excerpts were not available, so the brand work described here comes from the channel's own descriptions.

The channel has about 62,400 subscribers and a median of roughly 4,800 views per video, with occasional spikes above 20,000. Viewers appear to be Japanese home cooks and knife enthusiasts, mostly men aged 35 and over; these demographic figures are estimates. Uploads have slowed to about three videos a year, so the channel suits campaigns that value depth over frequency.

Sponsored integrations are estimated at $150 to $250 per video. At that rate the CPM is roughly $31 to $52 per 1,000 median views, above the typical $10 to $30 for paid ads. Kitchen and sharpening brands targeting Japanese-speaking audiences should book this creator.

Written from JIKKOと研師Ryota's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. JIKKOと研師Ryota can edit or remove this page at any time.

Questions about JIKKOと研師Ryota

How much does JIKKO and 研師Ryota charge for a sponsored video?

Based on a median of roughly 4,800 views, the estimated range is $150 to $250 per sponsored video, which works out to about $31 to $52 per 1,000 views. This is an estimate, not a published rate card.

What does JIKKO and 研師Ryota post about on YouTube?

The channel posts Japanese-language videos on knife sharpening, repair, remakes and custom knife orders, usually 5 to 15 minutes long. It also covers its own products, store openings and a 2025 Osaka Expo partnership.

How do I contact JIKKO and 研師Ryota for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability once you unlock the details.

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