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Jocko Podcast

Podcast · redcircle.com/shows/jocko-podcast · US · EN
Hosted by Jocko Willink, Echo Charles

Jocko Podcast, hosted by retired Navy SEAL Jocko Willink with director Echo Charles, covers discipline and leadership in business, war, relationships and daily life. It has 899 episodes since 2015, released about twice a week, mixing long interviews with short Underground episodes. Estimated downloads are 60,000 to 150,000 per episode, with an estimated rate of $1,080 to $3,750 per episode.

Why brands sponsor Jocko Podcast

A top-tier leadership show with a loyal, highly rated audience

  • Apple Podcasts shows 30,587 ratings at 4.9, a strong sign of an engaged and loyal audience.
  • Roughly two episodes a week give a sponsor frequent slots across 899 episodes of archive.
  • Topics center on leadership, discipline and work, which suits brands selling to ambitious professionals.
Best forfitness and training gearbooks and coursesapparel and outdoor products
Watch forundefined

Brand fit report

Content

Topics, IAB taxonomy
Careers30%
Business and Finance25%
Military History25%
Personal Development20%
Formats
interview, solo monologue, listener questions
Tone
serious, disciplined
Language
English
Production
Studio production
Typical length
10 to 25 minutes for Underground episodes, 80 to 200 minutes for main episodes

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment90/100
Estimated from titles, descriptions and engagement
Est. downloads per episode60k–150k
Estimated, confidence 50%: Based on 30,587 Apple Podcasts ratings at 4.9, 899 episodes since 2015, a twice-weekly cadence and a popularity score of 9.
Audience asks aboutHow to lead a team under pressureHow to build discipline and handle fatigueWhat military experience teaches about everyday life
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
20%women
80%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom4%
LanguagesEnglish 97%Spanish 3%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed lists a funding link, Subscribe to Exclusive Content on RedCircle, and no sponsor appears in the 20 recent titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicsmedium

The feed carries the explicit flag, and titles such as 'The Nature Of Man Is War' and 'Becoming Brothers Through Battle, Death, and Honor in Ramadi' cover combat.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 5 days.

Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday life.
Jocko Podcast's own show description from the podcast feed

Do you make Jocko Podcast? Claim or remove this page.

About Jocko Podcast

Jocko Podcast covers discipline and leadership in business, war, relationships and everyday life. The feed names retired Navy SEAL Jocko Willink and director Echo Charles as hosts. Main episodes are numbered interviews and discussions that often run 80 to 200 minutes, with short Jocko Underground episodes of 10 to 25 minutes in between.

The feed lists 899 episodes since December 2015, with a new release about every five days. Apple Podcasts shows 30,587 ratings at 4.9 stars. Podcasts publish no download numbers, so Starbooked estimates 60,000 to 150,000 downloads per episode from the ratings, age and cadence. Listeners are likely to be professionals and people interested in training and military history, though that is an estimate.

No sponsors appear in the feed titles or description; it links to a paid Exclusive Content subscription. At Starbooked's rate of $18 to $25 per 1,000 estimated downloads, a host-read mid-roll would cost about $1,080 to $3,750 per episode. It suits brands selling to ambitious, active adults.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Jocko Podcast can edit or remove this page at any time.

Questions about Jocko Podcast

How much does Jocko Podcast charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $1,080 to $3,750 per episode, based on 60,000 to 150,000 estimated downloads at $18 to $25 per 1,000. The show has not published its own rates.

What is Jocko Podcast about?

It covers discipline and leadership in business, war, relationships and everyday life, hosted by retired Navy SEAL Jocko Willink and director Echo Charles. Episodes are long interviews plus short Underground segments.

How do I contact Jocko Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly, so you can request a sponsorship slot without chasing an inbox.

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