Johnny's World (@johnnysworld) is a German LEGO and brick-building channel run by Thorsten Klahold from Paderborn, Germany. It covers alternative bricks, set reviews and weekly news, with about 78,100 subscribers and 16,384 median views. It posts roughly 50 videos a year, and its rate is $260 to $560 per video.
German LEGO-alternative channel with 16k median views and steady weekly output
- Median views of 16,384 across recent long-form uploads, with a 90th percentile near 82,000
- About 50 uploads in the last year, with 30 in the last 90 days
- Set reviews and news give toy brands a direct product showcase in German
Brand fit report
Content
- Formats
- set review, news roundup, live talk show, haul
- Tone
- informal, enthusiastic
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- toys and building sets
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; affiliate flag is set on the channel record.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover toy sets, news and talk; the channel is aimed at a general hobby audience with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 72 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ein Roter Eber vom Oli: Was steckt wirklich im Klemmbaustein · 5.7k views
▶Klemmbaustein News: BlueBrixx, Cobi & mehr – Die Highlights · 10k views
▶Johnny's Late Night: Klemmbaustein-Talk, News, F&Qs und Quat · 7.4k viewsLast three uploads, latest today.
Euer Klemmbaustein.tv Immer wieder neue Videos aus der weiten Welt der kleinen, bunten Plastiksteine! LEGO® begeistert nach wie vor Alt wie Jung, aber mittlerweile gibt es zahlreiche Alternativen und Ergänzungen zu den Klemmbausteinen aus Bilund. Hier gibt es einen Blick über den dänischen Tellerrand! Auf meinem Zweit-Kanal "Johnnys Place" geht es um alles Mögliche nur nich im Klemmbausteine *g* https://www.youtube.com/channel/UCsTI3IGlwEd0dfr36ClguRg Hier findet ihr uns bei Twitter: https://twitter.com/JohnnysWorldYT WhatsApp: +4915227611809 Impressum: Thorsten Klahold Detmolder Str.
About Johnny's World
Johnny's World is a German-language YouTube channel run by Thorsten Klahold, based in Paderborn. It focuses on Klemmbausteine, the German term for brick building, covering alternatives to LEGO from brands such as Kiddicraft, BlueBrixx, Cobi and Mattel Brick Shop. Uploads include set reviews, comparisons, weekly news roundups and a live late-night talk format, with about 50 videos in the last year.
The channel has about 78,100 subscribers and a median of 16,384 views per video. Viewers are estimated to be mostly German-speaking adult hobbyists, with a male majority and most viewers in Germany. Audience figures are estimates rather than platform data.
Brands in toys and building sets who want a German-speaking hobby audience should book this channel. A sponsored long-form integration is estimated at $260 to $560 per video, a CPM of $20 to $35 per 1,000 median views, compared with the $10 to $30 typical for paid ads.
Written from Johnny's World's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Johnny's World can edit or remove this page at any time.
Questions about Johnny's
How much does Johnny's World charge for a sponsored video?
Based on a median of 16,384 views on long-form videos, a sponsored integration is estimated at $260 to $560 per video. This is a rate estimate from view metrics, not a listed price. Confirm the final figure directly with the creator.
What does Johnny's World post about on YouTube?
Johnny's World posts German-language videos about Klemmbausteine, mainly LEGO alternatives. Content includes set reviews, news roundups, comparisons between brands and a live late-night talk show, with about 50 uploads in the last year.
How do I contact Johnny's World for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before you reach out.
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