Kay Engelhardt, known on YouTube as @steinekanal, is a German creator in Hamburg who reviews and reports on LEGO-compatible and alternative building brick sets. His channel, Steine Kanal, has about 7,430 subscribers and a median of roughly 5,300 views per video, posting around three videos a week. Sponsored integrations are estimated at $20 to $35 per 1,000 median views, or about $110 to $185 per video.
German brick-set news channel reaching LEGO-alternative collectors
- Median of about 5,300 views per long-form video across 476 uploads
- Roughly 19 uploads in the last 90 days keeps the channel active
- Affiliate links and a 10% discount code show the audience already buys
Brand fit report
Content
- Formats
- news roundups, set reviews, unboxings, speed builds
- Tone
- informative, enthusiastic
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- building toys, online retail
- Affiliate links
- Yes
Recent video descriptions carry affiliate links to LEGO-alternative sets and a Lumibricks discount code, for example 'Lumibricks News Nr. 2 • Leaks & EOL Sets', but no sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover toy set news and reviews, including 'EILMELDUNG: Dieses Schiff wird gerade "versenkt"!', which is a playful toy reference with no concerning content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 7.4k | 5.3k | 19 |
Benchmark score: 70 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Lumibricks News Nr. 2 • Leaks & EOL Sets · 819 views
▶BlueBrixx News Nr. 6 - Diese Sets sind EOL - bis 50% Rabatt · 4.6k views
▶COBI Neuheiten Oktober 2026 · 12k viewsLast three uploads, latest today.
Moin Moin, ich bin Kay. Auf meinem Blog, meinem YouToube-Kanal und auf Instagram bringe ich euch die bunte Welt der Klemmbausteine näher. LEGO, COBI, Cada, Qihui, Ausini, Mega Construx, Xingbao, Kazi, Sembo, N-Bricks, Wange und mehr. Es muss nicht immer der Marktführer aus Dänemark sein, welche Alternativen gibt es und was taugen Sie? Ca. drei mal in der Woche erscheint hier auf meinem YouTube-Kanal ein neuen Video. Schaut mal rein! Impressum: Kay Engelhardt Trendgames Kieler Straße 689 22527 Hamburg Deutschland Telefon: 040/69659330 E-Mail: info@trendgames.de Umsatzsteuer-Identifikation
About Steine Kanal
Steine Kanal is a German-language YouTube channel run by Kay Engelhardt, who works through the Trendgames business in Hamburg and runs an online shop, according to the channel's imprint. The channel posts news roundups, set reviews and unboxings of building brick sets, covering LEGO as well as alternatives such as COBI, Lumibricks, BlueBrixx and Cada. Uploads come about three times a week, and recent titles focus on new releases and end-of-life sets.
The audience is estimated to be mostly German-speaking adult collectors interested in building toys, with a majority of men. Median views are around 5,300 per video, with a 90th percentile near 11,600. Sponsored work is not visible in the last 50 videos, so brands should discuss integration terms directly.
The channel suits brick-set retailers and toy makers launching products in the German-speaking market. Estimated sponsored rates are $20 to $35 CPM, compared with $10 to $30 for typical paid ads.
Written from Steine Kanal's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Steine Kanal can edit or remove this page at any time.
Questions about Steine
How much does Steine Kanal charge for a sponsored video?
Based on a median of about 5,300 views, Steine Kanal's estimated sponsored rate is $110 to $185 per video, or $20 to $35 per 1,000 median views. Rates are estimates from public data and should be confirmed with the creator before booking.
What does Steine Kanal post about on YouTube?
Steine Kanal posts German-language news and reviews about building brick sets. Topics include COBI and Lumibricks releases, BlueBrixx news, end-of-life set alerts, monthly set previews, and unboxings. Videos usually run four to eight minutes, with occasional short news clips.
How do I contact Steine Kanal for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's public imprint lists a business email, but booking should be arranged through the creator's own contact details.
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Johnny's World@johnnysworld · DE | lego alternativesbrick building | 78k | 16k | $330–570 | 72 |