Starbooked

Justin K Arthur

@justinkarthur · GB · EN

Justin K Arthur (@justinkarthur) is a food creator based in the United Kingdom who cooks African, Caribbean and fusion dishes, often Ghanaian, on a home-kitchen set. His channel has about 8,000 subscribers and a median of roughly 1,250 views per video, posting around six videos a year. Sponsored integration rate is $150 to $250 per video, as the median-view math falls below that floor.

Why brands book Justin

Ghanaian and fusion cooking creator with a loyal, cook-along audience

  • Median of 1,250 views per video across the last 30 uploads
  • Top video hit 30,061 views on a Ghanaian fried rice recipe
  • Recipe-led videos average 10 to 15 minutes, suited to product-in-use demos
Best forspice and sauce brandsAfrican grocery or ingredient campaigns
Watch forUpload pace is slow and views are uneven; expect a single spike rather than steady reach.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink90%
Lifestyle10%
Formats
on-camera cooking vlog, recipe walkthrough, food travel diary
Tone
casual, personable
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
6 to 15 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement7.9%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific African or Caribbean dish at homewhich ingredients to buy for Ghanaian recipeswhere to eat the dishes shown in Accra
Age
25%18-24
40%25-34
20%35-44
15%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom60%
Ghana15%
🇺🇸 United States10%
🇳🇬 Nigeria5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions are cooking, travel and channel updates with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8k1.3k3

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers20 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 37 days ago.

I cook and talk and cook👨🏾‍🍳 🍳 🧾justin@weshift.co
Justin K Arthur's own profile description on YouTube

Are you Justin K Arthur? Claim or remove this profile.

About Justin K Arthur

Justin K Arthur posts long-form cooking videos on YouTube, mostly recipes and food travel that draw on Ghanaian, Nigerian, Caribbean and fusion cooking. Videos are filmed on camera in a home kitchen with a casual, conversational style. Recent uploads range from short recipe clips to 15-minute cook-alongs, with about six videos per year.

The audience is estimated to be mostly English-speaking adults in the United Kingdom, with a meaningful share of viewers in Ghana and the wider diaspora. Viewers tend to be home cooks looking for approachable African and Caribbean recipes. Channel views are modest, with a median near 1,250 per video.

At a rate of $150 to $250 per video, the channel is a fit for small food and ingredient brands. Its effective CPM works out to roughly $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.

Written from Justin K Arthur's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Justin K Arthur can edit or remove this page at any time.

Questions about Justin

How much does Justin K Arthur charge for a sponsored video?

Justin K Arthur's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 1,250 views per upload. The rate is an estimate from channel metrics, not a published price. Contact details unlock on Starbooked for $0.80.

What does Justin K Arthur post about on YouTube?

Justin K Arthur posts cooking videos focused on Ghanaian, Nigerian, Caribbean and fusion dishes, along with food travel vlogs and channel updates. Most videos are filmed on camera in a home kitchen. Recent uploads range from about one to fifteen minutes.

How do I contact Justin K Arthur for a brand deal?

Justin K Arthur lists a business email on the channel. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile has a boost before reaching out.

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